Bai Lan's home holding famous movie star Ye Hao opens a new era of brand strategy

Bailan's famous movie star Ye Hao opens a new era of brand strategy On May 19, 2015, Bailan Home successfully signed a famous movie star Miss Ye Hao in Beijing. Miss Ye Wei, who has a super-popular and powerful female goddess, is the spokesperson of the brand of Bailan. Create a brand new brand image of health, comfort, environmental protection and fashion home leader for Bailan.

Huang Guanling, general manager of Bailan Home, said that the elegant temperament of Miss Ye Hao and her beautiful and beautiful personal charm are in line with the brand positioning of Bailan Home. Home is a warm and comfortable soul harbor. Bailan has always been committed to creating a harmonious and comfortable home environment for consumers, and the life value concept pursued by Miss Ye Lan is in line with the corporate culture of Bailan Home. Ms. Ye Wei is an artist who has a very high demand for herself. She carefully examines the brand of the endorsement, and has successfully signed the contract with Bai Lan and the team of the broker. In the market of sales decline of many home furnishing companies, Bailan not only gives the furniture industry a confidence, but also makes the furniture dealers feel the strength of Bailan, and gives a lot of furniture dealers a guarantee of investment confidence. The power of the brand.

Ye Hao, born after 80, is the winner of the 1999 Miss International Chinese Miss and the most classical aesthetic award. She is the TVB signing artist who is hand-picked by Mr. Shao Yifu, the film king, and she is also the best female at the 3rd Newcomer Film Festival. The protagonist, the Best Supporting Actress of the 29th Hong Kong Film Awards, the Best Supporting Actress of the 2nd Quality Chinese Film Awards, and the outstanding actress of the International Youth Video Festival, have performed many famous roles in the past. Special starring "Love, My Heart", "Reborn", "The First in the World", "The Goddess of Athena", "Chong Shangyun", "Xixiang Qi", "Eavesdropping 2", "Eavesdropping 3" It is to let the people never forget. In 2015, it was the year of Ye Hao’s career. This year’s TV series will be broadcasted on David and the Internet platform: “Hurry up the time”, “The World Now”, “The Secret of Pandora”, “Search Company”, Yingshanhong, "Mystery Kill", "Longmen Flying A" and so on. This year's film works include: "The madness" and "The Sparrow King". Ye Hao is not only an outstanding artist, but also a scholar and charity ambassador. He also served as the chairman of Zhejiang Dongyang Bohai Film and Television Co., Ltd., and signed the contract as a producer and acted as a director of Media Group.

Founded in 1988, Bailan Home is a modern enterprise specializing in the research and development and production of furniture products. It mainly produces three series of mattresses, sofas and soft beds. In order to meet the needs of strategic development of enterprises, we must take multi-channel and diversified ways to promote the development of enterprises. While continuously providing quality products to consumers, it is constantly enriching the internal culture of the company and enhancing its comprehensive strength. In 2015, Bailan's homes have accumulated a lot of light, showing its new weather. After the famous artist Ye Wei's endorsement, it is bound to shape the brand of Bailan into a new era of brand new upgrade!