China's security industry e-commerce development status

Compared with the vigorous development of IT products, books, audio-visual products, apparel and other categories of e-commerce road, security products into the network to sell relatively late. Due to the low level of commercialization of goods, the rise of the civilian market and the high demand for after-sales services, the development of security products in the field of e-commerce does not seem to be successful. In spite of this, it is expected that there are still a few people in the security industry through e-commerce to change the current competitive predicament in the security industry. In addition to some small security companies involved in the e-commerce field, specialized security e-commerce companies are also emerging.

The trend of the era of e-commerce model With the rapid spread of the Internet and the rapid development of China's economy, in China, online shopping and online shopping, China’s competitiveness has increased significantly in the number of Internet users, indicating that there are The new growth point for the industry and the corporate online is the profitability of e-commerce companies. Dongfeng, e-commerce film, because it is the dream of many companies.

When it comes to e-commerce, it means convenience, low cost, and the impression of many people. The digital information of e-commerce type avoids many intermediate links and carries out direct transactions. Producers and consumers can significantly reduce the resources and materials of people. The profits of enterprises are more than that for enterprises and consumers to lead enterprises. The direction of development is correct, the needs of customers, understanding real-time interactions, and handling customer feedback. In short, the advantages of e-commerce are superior to the traditional distribution model. Maybe, as the first company's power began on the road is not very smooth people to eat crabs, they are as many orders as possible in their power, carried out as soon as possible to find the law on the road to believe that fast flow can guarantee good many. Whether you like it or not, the era of e-commerce is coming. It is essential.

The important growth point of e-commerce in the security industry According to the analysis of the research center for e-commerce in China, in the coming years, there are developments, some features of B2B e-commerce in China: online finance line B2B online information service is online, integration The development of B2C and B2B will expand B2B transactions to become a new growth point. The development of related financing B2C networks must be the most closely related to the security industry B2B and B2B integration development will become a new growth point.

The China Security Industry Association expects that by 2015, the market size of China's security industry is expected to reach 50 billion yuan. The long-term development of domestic security companies, product design and eventual migration to a full range of service products. This process requires a long-term storage technology, capital and corporate brand image. In other words, after all, suppliers will not be able to comply with primarily simple promotional products and programs and, through a variety of channels, enjoy the brands, services, and products of popular support companies. Has developed a leap forward and strengthens awareness of security in social change, who has done a significant increase in the number of private households in the stores around the electronics market to increase the boundaries of people in the environment of product independent security and private sector security. The above points, but also with the future development trend of e-commerce.

The distance between B2C converged direct sales companies, customers, products and B2B was narrowed. In addition, in order to speed up information exchange, supply and demand, reduce costs, and reduce quality of products and services to ensure the accuracy of supply and demand information, doing business, companies save money and provide better services to customers. Because from the perspective of e-commerce security, best-selling consumer electronics products, selling products that protect different security, high-speed, low-cost, quality, use a large-scale private security, which is the most effective method to use in the popular.

In technical development, products, and competitiveness, often require a lot of financial support, service security companies, small businesses to expand the scale of operations, and improve the technological content of products. Entering the height of the conductor industry to seize the lead of the B2B company, the blue sea area has been discovered. In order to increase the demand for small business users of sustainable B2B platform services, the high value-added services are an important role in the economic environment changes, highlighting the transition in the B2B e-commerce market. The successful B2B company, in order to develop a financial service network, began to increase the bank's online B2B market development. There is a bank of existing e-commerce platforms that provide funding for their networks, other banks in China, China Construction Bank, Industrial and Commercial Bank of China, China Minsheng Bank and participation. Based on third-party e-commerce platforms, the growth of the industry in the future, the network of loans will be at the stage of pointing to B2B business transformation.

The status quo of e-commerce development in the security industry in China Since the global financial crisis in 2007, the global security market has shrunk, and more and more Chinese enterprises have opened up emerging markets such as the Middle East and South America through e-commerce. The data shows that in the process of responding to the international financial crisis, the proportion of companies that have not applied e-commerce has reached 84.2%, while the enterprises using e-commerce accounted for only 16.8%. It can thus be seen that under the complex and ever-changing market environment, e-commerce has great significance for the sustainable and stable development of a company.

However, the current status quo, the security industry as a whole is not enough emphasis on e-commerce, the vast majority of security companies understand e-commerce is still in a state of ignorance, e-commerce scale is not enough and there is no basis for the formation of specific performance in the following Some points:

Blindly: Do not think, do not prepare to blindly dry, others opened Alibaba, I also opened, I opened Taobao shop in other people, others do Baidu promotion I do. There is no purpose, no planning, no goals. This blind practice, which does not take into account its own needs and market environment, is blind, and it is also difficult to do well. E-commerce will become tasteless in this way.

Extensive: In the implementation of e-commerce, the vast majority of companies are extensive development, do not pay attention to detail management, and lost many opportunities in vain. As we all know, security products need to be set up as a monitoring system to run, so buyers must have a detailed understanding of the product information. Security products released on the Internet, there are some key information is not omissible. For example: brand, picture, size, parameters and some unique advantages.

Impetuosity: The freezing of three feet a day or two, e-commerce to highlight the effect, the need for long-term unremitting persistence and efforts for a certain period of time, is not the project launched to achieve immediate results. However, with the author's observation in the security industry for 6 years, the impetuous style is prevalent and the views are extremely extreme. For e-commerce, it is often expected to be high, and the negation is fast.

Inverted: At present, security e-commerce has a strange phenomenon that is different from other industries. Efforts in e-commerce are often second and third line companies. Domestic brands such as Haikang, Dahua, Dali, Jingyang, and Ruiming are unwilling to invest in e-commerce. The main reason is that they do not want to expose product prices to the outside world, which has an impact on project bids. The distribution agencies of the second and third tier companies and first-tier companies are everywhere and everywhere. The hundreds of millions of sales under Taobao’s security category were created by these companies. In the IT hardware industry, vendors are gradually using electronic commerce to erode the agency distribution sites in order to minimize channel costs and achieve a flat channel.