Comprehensive analysis: The small metal boarded the never-ending stage

The 11-year-old China International Hardware Exhibition has provided the hardware industry with an exciting stage for exhibition. The strength of the hardware industry has become the strong backing for the hardware exhibition.

If 10 years is a summary, then this year's China International Hardware Show has embarked on a new starting point, entering the 11th year. In the past 10 years, with the rise of China’s hardware industry, China International Hardware Show has now become the second largest exhibition in the global hardware industry. Shi Lanlan, executive vice president of the China Hardware Products Association, said that the hardware exhibition provided a wonderful stage for the hardware industry, and the powerful hardware industry became the strong backing for the hardware exhibition to achieve “never end”.

Hardware independent innovation to achieve gorgeous turn 2010, the international financial crisis, the haze is still shrouded in the global hardware industry, the shrinking international market demand has caused heavy losses to the global hardware industry. However, the Chinese hardware market took the lead to pick up, and the entire industry showed recovering growth. According to customs statistics, in 2010, the total import and export volume of the whole industry reached USD 74.923 billion, an increase of 30.1% year-on-year.

Shi Lanlan told the author that in the low point of development, the China Hardware Products Association guided the whole industry to adjust its tactics, accelerate the transformation and structural adjustment, and shifted from exporting to “walking at the same time in both domestic trade and foreign trade and paying equal attention to both domestic and foreign markets”. , continue to open up the domestic market. This positive and effective action has achieved remarkable results, triggering a full rebound in the hardware industry, especially the explosive growth in domestic sales.

Jiangsu Hongbao (13.11, -0.28, -2.09%) is a living example. Jiangsu Hongbao Hardware Co., Ltd. is a company that manufactures tool hardware. There are many types of pliers, wrenches, carpentry tools, cutlery knives, various scissors and forgings. The company has the right to import and export, more than 90% of tool hardware products are exported by OEM, and the export of clamp products accounts for more than 10% of domestic similar products.

The sudden international financial crisis revealed the drawbacks of the traditional development methods of the company and also strengthened the determination of Hongbao to establish its own brand. The abandonment of the brand tool hardware OEM model, another way to create its own brand, adjust the internal and foreign trade ratios, and become the domestic and international market walking on two legs is Hongbao's only way out of the international financial crisis.

Hongbao found that the demand for kitchen tools, tools, and gardening products for hardware tools and home life products is very high. China's mid-to-high end fashion home furnishing market has huge room for development. In the process of OEM production for well-known overseas customers over the years, Hongbao has equipped with a set of good manufacturing equipment and testing equipment, and has trained a team that can develop and control the quality strictly.

In September 2008, Hongbao began preparations for “Home and Life”. The company accelerated the development and design of new products and incorporated modern and stylish home life elements into its hardware products. In April 2009, “Home-Life”, which was independently researched and developed and had completely independent intellectual property rights, was launched and received enthusiastic response. It soon became a well-known brand for domestic and foreign fashion household items. Hongbao Hardware also began to gradually adjust the ratio of internal and foreign trade, from the simple foreign sales into domestic and international markets, marking Hongbao's journey from "made in China" to "created in China" in a journey that took a solid step.

Hardware intensive cultivation will make a big difference For a long time, the hardware industry has given the impression of “hardware”. Today, this “hardware” has been given the mission of “intensive farming”.

Shi Xiaolan said that the country proposes that the industry transition to low-carbon environmental protection, but how to make specific changes requires the industry and the company to carry out in-depth thinking and deep-seated changes in light of their own conditions. Transformation is not a change of career, not from the current production area to other production areas. In fact, the core of industrial transformation is upgrading, which is moving from the current situation to a higher level industrial model. Therefore, according to the trend of the “Twelfth Five-Year Plan” and the requirements of the national industrial policy, the China National Hardware Association has extracted five major changes in the hardware industry during the “Twelfth Five-Year Plan” period.

The first change is the transition from extensive to intensive. Change the original status of small, multiple, weak, and scattered industries, improve product processing capabilities, upgrade manufacturing equipment and processes, create brands, and take an intensive development path.

In the past 15 years of development, the hardware industry has basically taken the extensive development path. High-pollution, low-level, repeated labor, low-end product surpluses, and high-end product shortages have always existed, which not only caused waste of resources, The destruction of the environment also constrains its own development. Today, this growth model has come to an end.