Create Qingdao furniture e-commerce platform to create a new marketing model

Established a professional furniture design company, developed distinctive and influential products, and provided services for the member units of the association; cooperated with Northeast Forestry University and other well-known universities in the industry to provide technical training services for the technical backbone of outstanding enterprises in the association; Business platform, build an online product display platform and trading system for the members of the association, and promote the gradual expansion of online shopping ... Recently, the relevant person in charge of Qingdao (Real Estate) City Furniture Association went into the furniture companies and analyzed the development of the enterprise by observing the production site. Difficulties and problems, looking for transformation and upgrading paths.

 

 

This is a microcosm of industry associations serving enterprises. This year, due to the impact of the international economic climate and China's regulation of the real estate industry, furniture companies have been hit hard. In the meantime, the Municipal Furniture Association conscientiously performed the functions of organization, coordination and service, and transmitted information for the furniture enterprises, which promoted the sustainable and healthy development of the Qingdao furniture industry. At the second member meeting of the 4th Association, Shan Qingchuan, Executive Chairman and Secretary General of Qingdao Furniture Association, said: "Under the current market conditions, if furniture companies want to become bigger and stronger, the first task should be to find the correct positioning, Process innovation, brand operation, production and marketing teams; at the industry level, companies need to use associations as a link and develop together. "

 

Visited more than 50 companies successively

 

"As an industry association, our aim is to provide services to the members of the association. One of them is to grasp the real situation of enterprise development through in-depth production and sales of the enterprise, and propose countermeasures to solve difficulties and problems." Shan Qingchuan said.

 

Use industry associations as a link to promote the healthy development of the industry. In the first 11 months of this year, the Qingdao Family Association visited more than 50 companies including Xinshun Furniture, Sandalwood Rosewood and Beiyuan Yinghui. Liu Tianyu, deputy secretary general of Qingdao Family Association, said: "The units visited by the association include solid wood furniture companies, panel furniture companies, furniture stores, woodworking machinery companies, plate processing companies, paint companies, etc., which basically cover all aspects of the industry."

 

Shan Qingchuan said that in the face of the severe market background, the excellent companies in the association basically have their own operation teams, have clear strategic ideas, and have accurate market positioning, so they can develop smoothly during the market volatility period. "Through brand building, adjustment of ideas, and improvement of product structure, corporate profits have gradually increased and entered the track of benign development. These practices also provide a path for structural adjustment and development transformation of other companies in the industry."

 

According to reports, the association will next organize member companies to conduct training in production management, process flow, equipment maintenance, national standards, etc. in a timely manner; continue to organize and coordinate shopping malls for shopping guide service training, focusing on professional knowledge training and changing the services of shopping guides The level of concepts and basic knowledge to improve the quality of employment. At the same time, promote the exchanges between members and develop together; promote the development of Qingdao furniture export enterprises, and organize an international exhibition delegation.

 

Build Qingdao furniture e-commerce platform

 

E-commerce, video marketing, community platform ... With its huge user base, three-dimensional communication channels and efficient information release model, the Internet has broken the shackles of traditional marketing channels and created a new marketing model for the home furnishing industry.

 

In this regard, Yin Zhaokun, president of Qingdao Furniture Association and general manager of Qingdao Yimu Group, said: "E-commerce is an inevitable trend for future development. Only through transformation and development can enterprises win new business opportunities, and develop e-commerce and build new models with suppliers Cooperation and perfect services are the way out. "For the Qingdao market, a large number of furniture and building materials markets are facing severe challenges from the business model and the rapid development of e-commerce. The traditional relying on rental counters and one stop The mode of retail shopping can no longer meet the needs of increasingly large-scale affordable housing and well-decorated housing.

 

It is understood that the Qingdao Furniture Association has begun to cooperate with professional e-commerce companies to provide solutions for the transformation and upgrading of Qingdao furniture, break through logistics bottlenecks, and online marketing, and create online product display platforms and transaction systems for members to facilitate instant information management. At the same time, promote the gradual expansion of online shopping, through perfect logistics and installation services, make Qingdao home furnishing e-commerce platform.

 

Shan Qingchuan said: "To be an e-commerce platform is not to simply move online businesses to offline, or to bring offline products online, to do the best practice and integration of e-commerce + store merchants, we What I want to build is a platform, a platform for furniture providers, building materials vendors, designers and other home service providers. "(Editor: Peter)