Enterprise HR looks at China's 2015 Q3 network recruitment industry development report

Abstract 1. The statistics of China's online recruitment market in Q3 2015 show. 2015Q3, the future of the four core operators, the total revenue of the two core operators is 520 million yuan, 350 million yuan, compared with the previous quarter, the overall revenue growth trend is obvious, and ...
I. China's online recruitment market in Q3 in 2015
Statistics display. In 2015Q3, the total revenue of the two core operators was 520 million yuan and 350 million yuan respectively. Compared with the previous quarter, the total revenue growth trend was obvious, which was basically consistent with the trend of Q3 in previous years.
According to iResearch, the two companies' 2015Q3 network recruitment revenues increased compared with the 2015 Q2. On the one hand, the number of independent employers using online recruitment increased, and on the other hand, the two giants vigorously explore new business. The ARPU value of a single employer has risen.
This year's long journey has launched a worry-free elite network for the middle and high-end crowd. It also acquired Zhiding Online, a graduate student recruitment network for college graduates and a dedicated talent assessment, and basically completed the product layout for providing human resources services to different groups of people. This change in strategy further strengthens the business model of “one inch wide and one kilometer deep”, making it a human resources service organization with integrated recruitment and vertical recruitment.
Zhaopin Recruitment is focusing on continuing to expand its regional business, and the number of independent employers using online recruitment services has increased. The other service revenues recruited by Zhaopin are mainly from the revenue of various supplementary services, including campus recruitment, career assessment and other human resources services, which help to improve the employer's stickiness and the ARPU of individual employers.

Second, China's recruitment website PC-side user access situation 1, 2015Q3 monthly coverage declined slightly
The iResearch iUserTracker monitoring data showed that the number of monthly coverage of China's recruitment websites declined slightly in the third quarter of 2015. The monthly coverage in July was 158.818 million. August 14495.1 million people. September 1442.75 million. According to iResearch, the summer vacation is included in the off-season from July to September, and the number of online recruitment coverage is declining, which is also a natural change.

2. The number of monthly visits in 2015Q3 is relatively stable.
The data shows that the number of monthly visits in the third quarter of 2015 fluctuated little, July was the highest value of the season, 196.278 million times, a year-on-year growth rate of 20.5%, and August was the lowest value of the season, 95908.5 times. It rebounded in September, with 9,981,290 times.
According to Swiss analysts, the number of monthly visits depends on the number of monthly coverage of the recruitment website, and the other is also dependent on the number of visits per user of the recruitment website. The year-on-year increase in the number of monthly visits in the third quarter of 2015 was greater than the year-on-year increase in the number of monthly coverage, which led to an increase in the number of return visits per user.
Third, China's recruitment website mobile user access
According to the monitoring data of iResearch's mUserTracker, the number of monthly coverage of the worry-free App in the third quarter of 2015 showed a slight fluctuation, and reached the highest value in July, at 2.657 million. The number of monthly coverage of Zhaopin recruitment is relatively small, with the minimum being 2.188 million in August and the highest value occurring in September, at 2.231 million.
According to iResearch, the number of monthly coverage of the worry-free App in the third quarter is basically stable at around 2.6 million, and its mobile advantage is more obvious. The number of monthly coverage of the App Rankings has increased steadily.
IResearch's mUserTracker monitoring data shows that from the data point of view, the future is no longer worrying. The trend of the daily average coverage of the No-Apps in the future is roughly the same as the trend of the monthly coverage of the App, showing a slight fluctuation. The average daily coverage of the App Rankings of Zhilian Recruitment showed a downward trend during the quarter. The average daily coverage in July was 323,000. In August, it dropped to 275,000. In September, it dropped further to 267,000.

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