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Beijing's implementation of the furniture renewal test has won the recognition of consumers. However, during the visit, some reporters found that some businesses are not “waiting to seeâ€. Most sales people will enthusiastically sell discounts to customers in the store. Reluctant to take the initiative to mention trade-in. Why are merchants reacting coldly to this Huimin policy aimed at stimulating domestic demand? The reporter conducted an in-depth interview. “It’s really troublesome to trade in the old ones†The reporter learned that before the launch of the furniture trade-in activities, there were a number of stores in Beijing that had already carried out similar activities, and there was no burden for the merchants to participate in the activities. However, merchants today have said that "it is really troublesome to participate in the trade-in." After the launch of the old-for-news activity, some merchants told reporters: "We have to pay 2.5% of the 10% subsidy for old-for-new, and we have to dismantle and pull back old furniture for consumers. The cost has increased a lot, and it has also delayed the work efficiency. According to the Beijing Municipal Commission of Commerce, the proportion of subsidies for furniture replacement is 10% of the price of newly purchased furniture, of which government and furniture sales companies subsidize 5% each. Since the Beijing Municipal Commission of Commerce does not clearly stipulate that “furniture sales enterprises†refer to stores or merchants in the end, most stores require that 5% of subsidies be paid by the stores and merchants by 2.5%. A merchant said to the reporter: "In the past, we only had to send the furniture to the customer to the home, but now we have to pull back the old furniture of the customer and put it in the warehouse. In the past, we could pull 10 pieces of furniture and give it to us. 10 customers can't do this smoothly now.†The Beijing Municipal Commission of Commerce stipulates that enterprises can take away old furniture while sending new furniture. If the old and new furniture are not in the same place, they can pay for consumers. However, the reporter learned that at present, manufacturers are generally delivered. If the old and new furniture are not in the same place, few merchants are willing to pay for the service. Only consumers can send the old furniture to the designated recycling location. "A car, four workers, the cost of sending furniture in one day is about 1,000 yuan. Therefore, most companies are reluctant to go to the door to recycle old furniture, which is also reasonable." A representative of the manufacturer who asked not to be named Said to reporters. Conflict with in-store promotions “Furniture trade-in and in-store promotions, which one are you willing to attend?†I believe this is a problem that many consumers are struggling with. Businesses also face the same problem: Is it beneficial to promote sales by participating in trade-in or launching their own discount promotions? In a solid wood furniture brand store, the reporter asked if a customer came to shop with the policy of replacing the old one. She said: "The policy has been seen in the news, but the main reason for coming here is that the profit of the store is relatively large. I I just asked, if you participate in the promotional activities of the store, you can not participate in the old-for-new trade.†The reporter then visited several merchants. In a European and American furniture store, the sales staff enthusiastically promoted the products in the store to reporters. She told reporters: "We can get a minimum of 25% off, and we can also participate in the store celebrations." She made it clear: "The store does not participate in the old-for-new, because not both activities can participate. And the store celebrations are required to support the store, one This time, this time, two days. If the old-for-news conflict with the activities in the store, we can only give up the old-for-new." "To put it bluntly, we are more willing to launch our own promotions, because the activities in the store make the profits more direct and more affordable. There is no troublesome procedure, and it is very easy." The salesperson said bluntly to the reporter. It is difficult to implement the actual price of the code. The Beijing Municipal Commission of Commerce clearly stipulates that the furniture enterprises that participate in the trade-in must be “clearly priced, clearly discounted, not bargained, and may not be raised at any time or in disguiseâ€, and also stipulates the category of new furniture that the sales enterprise must Relevant information such as brand, model, sales invoice serial number, sales price, and advance subsidy amount are entered into the Beijing Furniture Trade-in Information Management System. The plain price means that the commodity can't be falsified and the price is discounted. It has a certain effect on curbing the price chaos in the home market, and it is also the basis for the furniture to be replaced. However, it is not difficult for the home industry to implement the clear price. The relevant person in charge of the Beijing Furniture Association pointed out that the phenomenon of high prices in the furniture industry is relatively serious, which seems to give customers a lot of bargaining space, but in fact, the wool is out of the sheep, and the purchase is not as good as the one sold. If the furniture is trade-in and there is no clear price as the basis, the merchant is very likely to raise the price and transfer the subsidy fee to the consumer. Judging from the recent visits by reporters, only a few stores have implemented the clear price. Most of the stores only make promises for export, and they have not been put into place. The clear price regulations have made some merchants have negative performances in participating in furniture trade-in. In this regard, Liu Chen, secretary-general of the Beijing Home Furnishing Market Association, said that it is difficult for the furniture industry to achieve real price. After all, there are many brands in the furniture industry, and the competition is fierce. Consumers are used to shop around and buy at a bargain price. Furniture. If the store insists on the clear price, then the interests of the furniture dealers and manufacturers may be affected.