Global door enterprises gather in China, and the “Yongkang quality” door industry is upgraded.

Zhongxin.com, Hangzhou, May 24th (Hu Feng) May 26th to 28th, the annual China (Yongkang) International Door Industry Expo will focus on the global industry's latest achievements and future industry development. A new trend in development. This year's Fair, the launch of the "Military and Civilian Integration" Forum and the "Hardware Optimization" product will be a major attraction of this year's Fair.

It is understood that the Expo has attracted more than 1114 exhibitors from more than 20 provinces (cities) and the United States and Italy. It is expected that the number of professional visitors will exceed 200,000.

"Foreign visitors" grab the position ahead of time

The China (Yongkang) International Door Industry Expo, which has gone through seven years of history, is a mirror reflecting the manufacturing industry in China. This exhibition, it once again showed this to people. Faced with the property market destocking policy and new development opportunities under the new urbanization, the participation of local enterprises has increased. According to statistics, on the first day of the opening of the online application platform on March 1, the number of enterprises registered reached 413.

As one of the largest and most professional door industry exhibitions in China, this year's Fair is still “one hard to find”. As of May 4, 1,114 companies from more than 20 provinces (municipalities) including Hebei, Shandong, Shanghai, Hunan, Jiangxi, and Zhejiang, as well as the United States and Italy, have applied for the exhibition, exceeding the total number of declarations in the previous session, and the number of enterprises declared. Still refreshing. Among them, 347 companies declared a special booth area of ​​39,800 square meters, an increase of 3.1%; 767 companies declared 1357 standard booths, an increase of 16.2%.

It is worth mentioning that the proportion of foreign enterprises declared by this Expo has reached 57.6%, a total of 642, mainly from 20 provinces (cities) in Beijing, Shanghai and Jiangsu. “Last year, the Lock Industry Association of Xiaolan Town, Zhongshan City, Guangdong Province came to the Fair to participate in the exhibition. The results were very good. This year, they not only reserved the booth in advance, but also expanded the exhibition lineup. A total of 13 lock companies were organized. Exhibitors. The booth area has also increased from 500 square meters last year to 700 square meters this year.” Hu Xinhao, general manager of China Science and Technology Hardware City Exhibition Co., Ltd., revealed that the exhibition organizer.

Feng Xiuying, secretary-general of Zhongshan Lock Industry Association, expects that the collision of "China Gate Capital" and "Southern Lock City" will spark more sparks at the 8th China International (Yongkang) Fair.

Another major feature of this exhibition is that the brand benefits continue to expand, and large-area booths are favored. This year's Expo will include 6 categories of products such as home doors, electric doors, door accessories, door accessories, windows and equipment. Among the applicants, there are 33 companies that declare special booths of 300 square meters or more, 13 of which have a maximum area of ​​382 square meters, 20 of which have 318 square meters, and 104 of which are 90 square meters. One session has increased. Zhejiang Xizerong Paint Co., Ltd. and Zhejiang Qianyita Fire Technology Co., Ltd. respectively obtained 382 square meters of special large-scale booths, which is the largest approved enterprise among key enterprises.

During the Expo, in addition to large-scale commercial exchange activities, experts from the China Building Metal Structure Association, the National Defense Science and Technology Industry Bureau Information Center, and the Zhejiang Building Door Industry Association were invited to the fourth floor of the Preface Hall of the Yongkang International Convention and Exhibition Center. The conference hall held activities such as the prefabricated building and door and window forum, which provided an efficient platform for information industry and information exchange for the door industry enterprises, and jointly explored the new development path of the door industry, making the professional image of the Fair more three-dimensional and full. .

Pushing the boutique strategy to create a smart image

The successful holding of the first China (Yongkang) International Door Industry Expo has effectively promoted the sustainable and stable development of Yongkang Door Industry and Yongkang Economy. Yongkang is a well-known “hardware capital” in China and abroad. It is also a prestigious “China Gate Capital”. It is the door with the highest concentration of the industry in China and the world, the most extensive market, the strongest standards, the most technological innovation and brand building. Industry cluster. At present, Yongkang City has more than 445 door product manufacturers (including supporting enterprises), and its output value and output rank first in the country. Among them, the output of security doors accounts for more than 70% of the national total output. In 2015, there were 57 enterprises in the city, and the total output of the door industry reached 37 million baht, with an output value of 16.7 billion yuan, accounting for 17.7% of the total output value of Yongkang.

As one of the most influential door industry professional events in China, China (Yongkang) International Door Industry Expo has not only become a big stage for the door industry enterprises to display their image and strength, but also promoted the transformation and upgrading of the entire door industry. For the door enterprises, how to get the top spot and earn eyeballs during the exhibition is a question they are thinking about right now.

“We have set our sights on the international market. The new products have been sold to the Middle East, Europe, America, Southeast Asia, Africa, North America and other countries and regions, with an annual output of more than 600,000 steel doors.” Wang Huaijun, Executive Director of Zhejiang Sofu Industry & Trade Co., Ltd. It is said that new products will be unveiled at the Expo this year.

Wang Meiyan, manager of Yongkang Wanjia Security Technology Co., Ltd., said that this year they will also "take new development of high-performance lock products and seek new development opportunities at the 8th Expo."

Under the new economic normal, it is a general trend for enterprises to exert structural reforms on the supply side. The industry believes that the door industry enterprises continue to improve product quality, to high-end, intelligent transformation, is the future of the industry.

It is understood that many door enterprises in this year implement a boutique strategy, which will bring a new high-tech image of door products at the Expo. For example, in terms of enhancing the security and anti-theft performance of the door, the company has reformed the suspension lock core, the non-replicable key, the high-tech smart lock, and the monitorable video lens to position the product as a medium-to-high-end user.

The implementation of lean production is an important strategy that Xingyuemen Industry has promoted in recent years. The company cooperated with the Xizi Research Institute of Zhejiang University to implement lean production and realized the re-engineering of production processes. Taking the stamping process as an example, in the past, a single batch of door products took two days to complete the process, and now only takes two hours. At the same time, the site area was reduced by 50%, the operator was reduced by 1/4, and the production efficiency was increased by 30%.

How to make the "civilian army" and "military transfer to the people" to carry out in-depth docking and transformation, and stimulate the vitality of enterprise development?

This year, as one of the biggest highlights of this Expo, the military “four certificates” application training seminar with the theme of “military and civilian integration” has attracted the attention of many door enterprises. Many enterprises said that the country strongly advocates the development of military-civilian integration, which is undoubtedly a good opportunity for private enterprises, but the special nature of military products makes many companies do not know how to solve problems when solving parameter indicators. This training session has set up a very good communication platform for them, which can answer questions on the spot and help the development of the enterprise very much.

The industry believes that the military industry group has accumulated rich industrial resources in the long-term development, and private enterprises have the advantages of flexible mechanism and innovation. If the two sides are deeply integrated, they can achieve a win-win goal.

In fact, as early as the beginning of this year, the second China (Beijing) International Automatic Door Electric Door Exhibition and Military-civilian Fusion Product Exhibition Exchange Conference, the organizers of the exhibition have already brought local, Jinkaide, Fuxin, Sopho and other local Well-known companies with bullet-proof doors, thermostatic doors and other home-watching baby appeared at the show. For example, Kincaid's national patent product, the thermostatic door, is secreted by the condenser and heat exchange fan installed on the door. It can provide a constant temperature and constant humidity environment for air defense, military facilities and high-precision instruments. An area such as a laboratory that has strict requirements for environmental conditions.

Hardware is preferred to sing the sound of Yongkang

The reform of the supply side, the transformation and upgrading is a topic that cannot be avoided. In the situation of overcapacity and slowing growth, how to crack the industry bottleneck? At this year's Fair, the online high-quality hardware net brand, the “Hardware Optimization” brand, will be the highlight of the Expo.

For a long time, many people have had the old concept of “low and small scattered” in the Chinese manufacturing industry. In fact, as the largest hardware industry gathering place in China, many factories in Yongkang produce world-renowned products. However, there are still many consumers who would rather go farther and spend more time and effort to purchase abroad.

"The reason is that the manufacturing industry needs a well-known self-owned brand." Xu Meizhen, general manager of Hardware City E-commerce Company, said that the biggest advantage of "Hardware Optimization" lies in quality control.

"Hardware Optimization", as its name implies, is "Excellent Choice". It is the famous brand of Japan - the famous product. Since its establishment more than three years ago, the brand has won the favor of consumers around the world and has been promoted to the fastest growing physical retail brand in the world. Xu Meizhen said that consumers can enjoy a similar product experience in the "hardware optimization" purchase process: buy high-quality products at an affordable price.

“On the 'Hardware Optimization' online mall platform, customers can experience wholesale and retail high-end hardware products, and even enjoy the private customization of products.” She said that for this reason, their products are specially selected from warm yellow, large red and other warm colors. keynote. Therefore, the shopping process is more soft and less cool.

In order to provide consumers with a better purchasing experience, they also actively plan to lay out the offline market, and open a number of “Hardware Preferred” direct stores in Enshi, Hubei and Zhengzhou, Henan, to provide consumers with a better experience.

In addition, in order to embrace the "Internet +" era, this year's Expo will continue to use the intelligent ticket checking system. Visitors can directly purchase tickets from the mobile terminal and scan the QR code to directly verify the entry into the venue.

According to the organizer, the “Smart Exhibition” APP specially developed by the Hardware City Group will continue to be put into use. Through the software system, the functions of inquiring booth position, displaying products and exhibiting companies can be realized, and online transactions can be carried out to meet The online trading needs of foreign merchants have realized a diversified transformation from a single exhibition to an exhibition and a transaction.

Nowadays, the door industry has become an important part of Yongkang Industry. Under the current development background of “heavy entity, Xingye”, the 8th China (Yongkang) International Door Industry Expo will surely strengthen industry exchanges and cooperation. To boost the confidence of the door industry production enterprises and promote the transformation and upgrading of the hardware industry. Following the China Hardware Fair, the Expo has become another important point of “making Yongkang Hardware the world and letting the world's hardware gather Yongkang”, injecting strong momentum into the construction of an internationalized hardware city. (Finish)

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