Key words in the development of the flooring industry

The flooring industry is a new industry that originated in the early 1980s. With the vigorous development of our country's economy and the increasing living standards of residents, wooden floors have become the materials of choice for people's floor decorations because of their outstanding comfort, warmth, elegance, and elegance, and their market demand also shows a linear upward trend. .

Although the wood flooring industry in China started late, it has developed rapidly. In just over 20 years, a variety of types and specifications have been formed. From production to sales, laying and after-sales services, there is an industrial system with an irregular scale. .

The development process of China's wood flooring industry has gone through the following stages:

The sprouting of the flooring industry (1985-1992)

Keywords: Demand, Scale After the Third Plenary Session of the Eleventh Central Committee, Deng Xiaoping, the designer of China’s reforms and opening up, proposed that “the transition from a planned economy to a market economy, and the promotion of the rural economic reforms to the contract responsibility system to allow some people to get rich first”. The living standards began to change drastically, and the wood flooring industry came into being.

With life settled, people began to pay attention to home. Painted with red and green paint on the concrete floor surface, the initial floor decoration was started. In the mid-1980s, a large number of educated youth began to return to the city. Educated youth returning from the northeastern forest area will bring a little wood back to the city. At that time, the country implemented the policy of closing mountains and forests, and it was not easy to get a bit of wood. The leftovers made of furniture were made into floorboards. The roadside "carpenter" carpentered and laid out the "splendid floor." As the people's demand for flooring increased, the Beijing floor market began to heat up. Some units and individuals have processed some branches and coffins, wood and firewood into floor strips through various channels. After natural air-drying, one bale per square meter, three square meters, one woven bag, and they are sold. The characteristics of the floor during this period are as follows: Small-sized plain slats, flat-faced grooving, viscose laying, on-site sanding and painting. Beijing Forestry University, which has channel advantages, became the largest floor distribution center in Beijing at that time. The largest floor company was Jingyi Forestry New Technology Company of Beijing Forestry University. This is the initial stage of the budding industry.

In the late 1980s, many timber companies began to gather in Xizhimen in Beijing and gradually formed a floor agglomeration area, which gradually spread to the West Fourth, Baita Temple, and the Di'anmen area. Building materials merchants selling floors, carpets, plywood, etc. grew more and more. In the early 1990s, Dongtucheng began to form a larger-scale distribution center for building materials, which is now known as the Building Materials Economic and Trade Building. In the future, Yuquanying, Lize Bridge, Guranzhijia, Jimei, Red Star, Meikailong and other modern building materials towns and household halls appeared. Strong consumer demand and a spacious market environment have created a rapid growth in the flooring industry.

Floor Industry Growth (1996-1999)

Keywords: upgrading, standards After 5 years of market cultivation, the flooring companies have achieved different degrees of development in large, medium and small scales, and the brands have opened three grades: high, medium and low. "Belja", "Fumandi", "Fuhai", "Bojing", "Fumandi" are all good brands at that time.

In the middle and late 1990s, the floor paint line was shaped. This is an epoch-making progress in the flooring industry. Since then, the wooden floor has ended up selling the prime plates and the arrival of the “painted plate era” has begun. Painted floor products have a qualitative leap in their quality stability and decorative properties; they have eliminated the contamination of paint on the site. The originator of the floor paint line in China is the Taiwan Province. It includes bamboo and wood product technologies and standards such as antique flooring, bamboo flooring, and bamboo sticks. Taiwan has all walked in front of the mainland.

From 1998 to 1999, the flooring industry began to discuss the product quality standards of “strengthened flooring” and revised the “solid wood flooring” standard. The formal name of the laminate flooring was "impregnated paper laminated wood flooring." At that time, the domestic company called "composite flooring" and "Kamang plate" for the laminate flooring. Later, Professor Gao Zhihua had a popular name called "Intensified Flooring."

The floor industry is booming (1999-2007)

Keywords: Rise, maturity After 1999, the entire Chinese flooring industry has entered a booming period, with production and sales increasing by 30% annually. Laminate flooring and engineered flooring have even grown exponentially. There are still a lot of floor companies that have missed this speed of development. However, this pace of development is always unrealistic and dangerous.

In 2006, it was the “Brand Rising Year” of China's flooring industry. In the year, “China's solid wood flooring capital - Nanxun”, “China’s strengthening floor capital – Cuiqiao” and “China’s Bamboo Flooring Capital” emerged. - Anji "and" solid wood flooring capital - Jiashan "four flooring brand. Their production has led to the promotion of the brand of large regional companies; it also provides conditions for the improvement of the regional industrial chain and information sharing, and has enhanced the brand awareness of the company. The flourishing development of the industry requires an exhibition platform for exhibitions. The “China (Shanghai) International Exhibition on Ground Materials and Pavement Technology” was established in this period. It has thus become China's most famous and largest international exhibition of ground materials.

The awakening of floor brand consciousness is complemented by the national “30 solid wood floors” and “30 solid wood flooring floors” sponsored by the Flooring Committee of China Wood and Wood Products Distribution Association. From 2001 to 2009, through the "30" honors, a number of well-known flooring brands have been cultivated, stimulating the development of the industry.

The economic take-off brought about the buzz of the decoration market, and structural changes have also taken place in the category of floor products. In 1999, for the first time, sales of laminate flooring exceeded solid wood flooring. In 2007, solid wood flooring exceeded solid wood flooring. The three categories of floorboards market are diverging: hardwood floors are becoming more popular, composite wood floors tend to be wage earners and projects, while solid wood flooring is moving towards the high-end consumer market.

Compared to the initial introduction of the laminate flooring into China, the price was higher than solid wood flooring. This change has been an interesting cycle for more than a decade. Solid wood is in line with the environmental protection of the home, and the concept of consumption changes from time to time. From 2003 to 2005, China's flooring industry began to enter the brand period. Companies that originally had more than a dozen brands that had completed their initial accumulation began to abandon several of them and followed the refined specialization brand management route, setting up 1 or 2 fist brands.

Floor Industry Reshuffle (2007—now)

Keywords: expansion, integration In recent years, the flooring industry has been in a state of turbulence in the integration of corporate capital, reshuffling and market adjustment. With the influx of international capital such as Carlyle, Morgan Stanley, Lenovo Investment, IFC, and Sanlin Group into the domestic flooring industry, the scale and brand awareness of capital injection floor companies has expanded rapidly.

The outbreak of the global financial crisis has caused floor export-oriented companies to face serious difficulties. Due to the lack of mature channels and domestic sales experience, companies have even faced bankruptcy. Some flooring companies sell assets or specialize in OEM development. Reports of peers from competitors to partners have also been reported in the media. In general, the situation of market integration has become a reality. This is actually a mature performance of the industry development. The financial crisis has triggered and promoted this process.