Marketing, anti-counterfeiting double-effect wardrobe company with two-dimensional code

Recently, the 2014 China Internet Conference, which is known as the development trend of the Internet industry, opened in Beijing. With the opening of the conference, a group of pictures of Showgirl with a two-dimensional code printed on the Internet was launched, which attracted attention and triggered a heated discussion among the netizens. A heated discussion of QR code anti-counterfeiting technology.

Brand OR cottage, silly and unclear

At present, the wardrobe industry has been developing for more than ten years. In the early stage of development, due to the immature market standards, low barriers to entry, and the promotion of huge development prospects, many companies joined the wardrobe industry, resulting in a mixed brand of wardrobes, real Li Wei and fake Li Gui coexist, and the products of the cottage are flooded. The chaos of the entire industry, seriously disrupting the market order. Often, if a new product of a certain brand is popular in the market, there will be unscrupulous traders selling fake and shoddy products under the banner of popular products and deceiving consumers.

The person in charge of a wardrobe said that on the one hand, some small workshop-style “factory” and family-style “factory” did not have the qualification to produce special products such as wardrobes. They produced inferior cottage wardrobes by cutting corners and shoddy. A large amount of toxic and harmful materials are mixed into the market, which seriously disrupts market order and damages consumers' rights and interests.

On the other hand, if a wardrobe company launches a brand in the market, it will inevitably be a phenomenon that individual dealers will illegally “borrow” the brand name for the benefit. These illegal dealers use the branded products to sign a single order with the consumers, and steal the posts when they are delivered. This kind of behavior has seriously affected the interests of consumers and the reputation of enterprises, and many well-known enterprises have been blinded by this.

As a result, many wardrobe companies began to take action and work hard on anti-counterfeiting technology.

QR code anti-counterfeiting new technology, reliable!

In order to protect the rights and interests of consumers, to ensure that consumers can enjoy real high-quality wardrobes, while protecting the patented products of the wardrobe enterprises, many wardrobe enterprises have begun to make new moves - two-dimensional code security labels. As long as a QR code anti-counterfeit label is attached to the brand wardrobe product, the consumer can immediately scan the code when purchasing, and immediately check whether the product is genuine.