Most consumers in the furniture leasing industry do not buy accounts

Furniture purchase is the highlight of the late decoration. In addition to buying furniture, have you ever thought about renting furniture? This year, the rental furniture business based on credit and lending relationships appeared in the Shenzhen furniture market, allowing furniture to be rented. However, in the Nanjing market, renting furniture is a new thing, it seems that businesses and consumers are not too much to buy.
The reporters who rented furniture in the field learned that the rental furniture service in Shenzhen is a new model introduced by the furniture city. As long as consumers have a credit card of their designated bank, they can achieve “zero down payment, zero interest, zero handling fee”. Move your favorite furniture home. Consumers who rent furniture must pay rent monthly, and the rent is 2.5% of the total rented furniture. After the lease expires for 2 years, the price of the renewal is 10% off. In addition, the longer the lease period, the more favorable the discount. After 5 years, the furniture city will give the furniture to the consumers with a nominal 1 yuan.
According to this rented furniture business, the reporter calculated that taking a 2,000-yuan bed as an example, according to the rent as 2.5% of the total rented furniture, a monthly rent of 50 yuan will be paid. And their rental time is 2 years, so it will cost 1,200 yuan in 2 years. If you finally want to turn this piece of furniture into your own, you have to rent it for 5 years. The rent for 5 years is definitely over 2,000 yuan, which is more than the price of this bed. "This kind of furniture rental service is to enable consumers who are not well funded at this stage to enjoy high-end furniture products," said the staff of the furniture city in Shenzhen.
Nanjing store did not have furniture rental reporters interviewed Red Star, Yuexing, Yonglong, Gaoli Furniture Port and other Nanjing home stores to understand that they did not carry out home furniture rental business. Some furniture brands such as Gu Jia, Chivas, etc. do not have such services.
Why not push such services? "The main problem is the pricing of renting furniture. The rent price is high. Consumers feel that it is not cost-effective. They will not choose to rent rather than buy. But if the price is low, the merchant will not recover the cost because furniture leasing is a long-term behavior. There is a problem of wear and tear, and how should we deal with the old furniture after the lease expires?” Mr. Li, the head of a solid wood furniture store, told the reporter.
Another person in charge of the home store said that the leasing business would drag the company's capital chain cycle for a long time. This is also one of the issues to be considered. “The leasing business, the cost of the initial investment is high, and the capital pressure is high. Logistics is also a big problem. The cost of distribution furniture logistics is too high, and the rental price can't be lowered naturally. This makes it difficult for us to rent furniture services."
Most consumers are not too much to buy, and what is the attitude of consumers about the new thing of renting furniture? The reporter interviewed several decorators. Mr. Wu from Zijin Nanyuan said that if he is based on the rented furniture model in Shenzhen, he will definitely not choose. “It seems cheaper to charge the rent according to 2.5% of the value of furniture every month, but if it is rented for a long time, it is not worthwhile. After renting for three years, it is almost 90% of the price. The general sales price is almost the same price. Although the merchant said that the rent can be purchased for 1 yuan in 5 years, but in 5 years, it is almost 1.5 times the original price. Not worth it. ""
Xiao Zhu, a fresh graduate who has just graduated for two years, is now renting a house. She said that she would not consider such a rental furniture business. "I usually rent a house with basic furniture. If I want to buy furniture, I will buy it directly, and the price will be more. Cheaper, and more suitable for us renters."
Store United Bank to test the water payment period "It is understood that the US home lease has a market of 44 billion US dollars, while China's home market is 740 billion yuan, but the rental market is almost zero." An industry source said that now Although the furniture rental market has some signs, it is still difficult to truly form a large-scale market.
However, although the furniture leasing business still has a long way to go, some stores have already cooperated with banks to carry out installment payments.

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