Struggling from the furniture store

In the years when solid wood furniture was popular, hypermarkets were also involved in this wave, and the category structure of shopping malls has undergone tremendous changes. Obviously, the territory of the panel furniture brand has been encroached by the solid wood brand.

Solid wood has sprung up in diversified development

A few years ago, the solid wood brand represented by Fuye, Huafeng, Huari and other brands was just a glimpse of the store. With the rise of the solid wood trend, a large number of emerging solid wood brands entered the market one after another, and then the solid wood products themselves. It also began to subdivide, and the market is becoming more and more diversified.

Although the size of these emerging solid wood manufacturers is not large, in terms of terminal operations, due to the high price base of products, their profits are naturally higher. Under the trend of rising rents in hypermarkets and increasing operating costs. The solid wood brand has stronger anti-risk ability than the sleek brand.

In a sense, hypermarkets do not have a decisive guide in the choice of furniture product categories, and more are adapted to the needs of the market, or the choice of dealers. When a large number of consumers came to the solid wood furniture, the number of dealers operating solid wood products increased, and the mall naturally delineated the exclusive solid wood area.

Material should not be the only standard for furniture purchase

Although in the Jane Eyre store, the solid wood brand occupies half of the country, Luo Jizhen still believes that the material should not be the sole criterion for purchasing furniture, nor can it be the leading of life. Loui. The case of Vuitton and Coach is not to be overwhelmed, and the shaping of furniture consumer brands will not be between day and night.

For some shopping malls to divide all solid wood and board wood and indicate the material on the shopping invoice, Luo Jizhen thinks it is overdone. This approach seems to be more clear on the surface, or to avoid some risks, but to some extent, the customer's pursuit of product materials, which is very different from the positioning of the furniture store - "sales should be the creation of life and purchase The platform of home products. Our dream is to become a supplier of home life, or a provider of solutions. What the store really wants to achieve is to satisfy different consumers. The connection between life and materials is limited and more important. It should be the style of the product, as well as the individual aesthetic and cultural taste of the consumer."

Rational treatment of solid wood and sustainable development

Years of work experience in furniture manufacturing companies, let Luo Jizhen jump from the perspective of the store, and even use "strive to scream" to call the whole society to achieve rational treatment of solid wood, and the respect for sustainable ideas.

Looking back on the rise of solid wood furniture, Luo Jiyu said: "In the past, everyone thought that panel furniture was fashionable and beautiful. Why did you suddenly start to chasing solid wood? The biggest problem was that they were injured in the use of panel products. Consumers felt that panel furniture was not safe. Not at ease, so they would rather spend more, buy solid wood products that feel safe, and lead to the sale of solid wood products at one time."

In fact, solid wood materials are not the way to solve the fundamental problems. The important thing is still the integrity management and reasonable control mechanism, including the correct public opinion guidance.