The new situation in the security industry market will be red and new foreign investors

Since entering the Chinese security market, foreign security companies have deeply felt the uniqueness of the Chinese market, and its European and American promotion models have met with many difficulties in China. Therefore, the localization of Chinese security has always been an unremitting effort by foreign investors. In 2011, the Chinese security market entered a new era of technological change and began a new round of rapid growth. The growth of double-digit or double-digit growth in many enterprises has become more than an accidental phenomenon. At the same time as the rapid growth of the market, domestic Security companies also continue to grow more "big names", relying on their low cost, closer to the market and other advantages and foreign capital in the high-end areas to compete.

Focused on "more specialization"

“The rise of more domestic security companies is a better thing for foreign companies,” said Dong Tao, director of product marketing and business development for Greater China at Bosch Security Systems. “The growth of domestic security companies will make the competition in China's security market. More ordered and more standardized."

At present, domestic security users have gradually awakened, the price is no longer the only standard affecting their purchase, in the past valued product features and practicality is mainly reflected in the high-end market, and now in the mid-end market has gradually heard such voices. Wang Xiaohu, chief sales director of Western Digital's storage products, said: "At the same time Western Digital's growth in security dedicated hard drives, more companies will purchase Western Digital enterprise-class hard drives. In the past these were mainly provided to large-scale network server vendors." From this perspective, it can be seen that manufacturers use more high-quality products because of the increasing demand for high-definition market and IP network cameras in the surveillance market, and they have higher requirements on product quality and functions. For foreign security brands, changes in the market environment will be more conducive to the development of their own market share. After all, the broadest space in China's security market is still in the mid-range market.

Specialization is the history of precipitation As the market's demand for product quality is increasing, domestic security companies are constantly improving their own product quality and warranty period. Where are the competitive advantages of foreign products? “Higher quality products and good brand reputation” Cheng Wei, Sales Director of Tyco Security Equipment China, said, “Foreign products are more able to withstand the harsh environment of cold, rainy and foggy, which is a long-term technology. Accumulation is reflected in. "Foreign products are more adaptable to harsh environmental tests, and many functions, not just technical research and development can be achieved, but the results of these companies accumulated and improved in the experience of many foreign projects that they have long experienced." What is more is a kind of precipitation, this advantage will be more obvious as the user experience continues to improve.

With the networked and digital development of China's security market, the advantages of openness in foreign products are gradually being valued by more users. Liu Lei, marketing director of Xienbi Electronics (Shenzhen) Co., Ltd., said: “More open products, It can enable manufacturers to focus more on improving their own products.Not only is it open to third-party cooperation platforms, foreign companies also have a dominant position in the core components of CCTV, and they are guided by new technologies, low energy consumption, lead-free welding processes, etc. It has certain advantages.” CNB will launch digital cameras and HD-SDI cameras in 2011, using its own experience and advantages to promote digital and HDcctv-related technologies.

In research and development, Zheng Xiaolong, general DSP business development manager of Texas Instruments China, said: “This year is an important stage for TI to establish a new monolithic system architecture for digital video surveillance. The system is based on the Cortex A8 with a frequency up to 1GHz. The processor, the ultra high-speed video co-processor, performs video compression and decoding independently, as well as the C674x floating-point and fixed-point compatible DSP cores up to 1 GHz in frequency, as well as a high-performance video front-end and display subsystem, plus a wealth of high-speed peripherals. In HD, the DM8168 supports H.264 encoding and decoding capabilities of three channels of 1080p@60, and also supports almost all popular video compression format algorithms.Integrated with a video front-end image digital processor (ISP), can be used for a new generation of high-definition Application of network cameras and support for intelligent video analytics. To better support Chinese vendors, TI will enhance support for system solutions based on the new architecture and provide better local support."

Although, at present, domestic security vendors are gradually establishing their own brand awareness, but want to win in the market competition continued innovation and excellence has become the key.

Of course, foreign companies cannot focus on the standards of foreign organizations on standards issues. TI Zheng Xiaolong said: “In China, with the expansion of security networks or mutual connectivity, the diversification of digital video compression systems also has a certain degree of Although H.264 has been widely adopted, it is not the only format requirement, especially in terms of the security and autonomy of Chinese security products and systems. Adopting international standards requires special attention to possible commercial disputes. There may be omissions in confidentiality.” Therefore, foreign companies still need to learn more about China’s local standards.

Stability is the accumulation of experience At present, with the integration of the security system as a whole, many national security companies are constantly expanding their own product lines and launching their own brand of security solutions, as a whole before the overall security solution provider as positioning For Honeywell, Bosch, Tyco, it is also true that competition is coming. Dong Tao, director of Bosch's product marketing and business development, believes that the overall solution for security is not just a matter of having more products. It is more difficult to build a system than to produce a product. At present, domestic users have more needs. How to expand functionality while Helping users achieve efficient and stable system management will be a difficult point in competition.

Many foreign companies even jumped out of their own systems thinking system security, standing in a higher perspective to view the overall system. Honeywell Security Group's security systems more integrated the company's experience and technology in the field of automation, making the integration of security systems and automation systems more compatible.

Panasonic has set up a new independent department, the Industry Solutions Promotion Center, which will not only sell security products, but will also integrate security products with Panasonic's other electrical products such as plasma TVs and projectors. Panasonic Chen Yong said: Because more industries such as TV stations and hotels not only need to monitor products, they need overall solutions. At the same time, they will be closer to users and communicate directly with users."

Tyco Security (ADT) is committed to the development of integrated and intelligent control management platforms to meet the linkage of intelligent buildings and smart homes to security systems, fire control systems, building control systems, HVAC systems, elevator systems, and lighting systems. And comprehensive management and other needs. According to Xie Yongjin, director of marketing for Greater China at Tyco Security (ADT), “With the introduction of technologies such as the Internet of Things, at present, cities in China are already planning to implement smart city solutions. Tyco Security is a tried and tested one in the world of security management. The team will undoubtedly contribute to this revolution in the Internet of Things and will help customers improve their operations and comprehensive management capabilities at all levels of the enterprise and home market."