There are 28 Beijing enterprises with an annual output value of more than 100 million yuan "In 2010, the total output value of China's furniture was nearly 900 billion yuan, second only to food, clothing and home appliances, and it became China's fourth largest consumer product." At the "2011 Summit Forum on the First Year of Furniture Industry Reform" held on March 1, The chairman of the China Furniture Association Zhu Changling's assertion aroused the enthusiasm of hundreds of furniture company executives present. Despite the impact of real estate regulation and control, the growth rate of the furniture industry may decline, but it is still an evergreen industry in the long run, which brings confidence to practitioners. In the rapid development, the Beijing-style furniture corps is being formed, with 28 enterprises with an annual output value exceeding 100 million yuan. On March 1st, hundreds of Beijing furniture enterprise executives gathered in the grand banquet hall on the second floor of Beijing Century Jinyuan Hotel to attend the "Second Member Congress of the 7th Beijing Furniture Industry Association and the First Year of 2011 Furniture Industry Reform Summit" forum". Wang Linpeng, the president of the house, Wang Wei, the general manager of the Red Star Macalline Beijing and Shanghai Southwest District, Liu Changhe, the general manager of Chengwaicheng, and Yin Bo, the general manager of Lanjinglijia, as well as Zhao Ruihai, president of Qumei Furniture Chairman Wen Shiquan, General Manager of Top 100 Furniture Chen Xiaotai, Chairman of Feitong Furniture Qiao Yinjun, Chairman of Peugeot Furniture Sun Shoujiang, General Manager of Ronglin Shijia Furniture Qi Lin, Chairman of Green Island Furniture Lin Gaobao and other furniture enterprise representatives gathered Together, on the current market situation and the development strategy of the furniture industry, launched a "brainstorm."
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"The Chinese furniture industry has been growing rapidly at a rate of 25% for five consecutive years. Under the general situation of real estate regulation and control, I think the growth rate will slow down, but the development momentum will not change." Zhu Changling, chairman of the China Furniture Association The data has excited the furniture peers, "Among the four consumer products that are closely related to people's lives, food, clothing, home appliances and furniture, furniture has ranked fourth with an annual output value of nearly 900 billion yuan, which shows that people's consumption of furniture The demand is quite large, which provides opportunities for furniture companies to grow bigger and stronger. "
It is worth noting that Beijing furniture companies have increasingly occupied an important position in the Chinese furniture industry and become a "Beijing Army" with strong power. According to data released by Yu Xiusu, the executive chairman of the Beijing Furniture Industry Association, in 2010, 28 furniture companies with sales of over 100 million yuan in Beijing reached 28, with 2 "Chinese famous brands" and 24 "Beijing famous trademarks". She believes that the development and growth of Beijing's furniture companies has benefited from the success of three aspects: one is the admirable difference operation, the other is the amazing terminal control, and the third is the never-ending brand operation. "Beijing brand attaches great importance to the breakthrough of brand positioning, channel-type operation and improvement of marketing ability, so as to obtain strong added value and vitality, and thus form a market pattern in which the Beijing brand flourishes."
Regarding the impact of real estate regulation and control policies on the furniture industry, Wang Linpeng believes that there must be some impact, but it is still unclear when the impact will appear, how long, and to what extent, but he believes that the country ’s major policy for expanding domestic demand The policy will not change, the goal of the people striving for the house will not change, and the development of the industry will be full of confidence.
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