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From the current development trend of long-life titanium dioxide, product varieties will gradually reduce, product quality will continue to increase. With the progress of the preparation process, multifunctional products, high gloss, high weatherability, and high dispersibility products gradually replace special-purpose products whose characteristics are not very obvious. High-grade rutile and special anatase products will occupy more and more. market share.
The scale of titanium dioxide in China varies greatly, but no matter the size of the company, it should strive to make a good brand. The product and market position should be determined based on the market and its own conditions. Enterprises with large scales, under the premise of talents, technology, management advantages, and necessary production conditions, must transform into rutile-type other special high-end products, and through technological innovation, continuously improve the overall performance of product quality in order to replace imports; Small and medium-sized enterprises take the path of differentiated development and should develop fine-quality, special-purpose products in mid-range and do fine and excellent quality. With regard to the development and application of new titanium dioxide varieties, some companies are willing to step up efforts in this area. Urgent to be developed products: slurry titanium dioxide products; high-grade decorative paper for titanium dioxide; chemical fiber special titanium dioxide; foods for the addition of special titanium dioxide and titanium dioxide and so on. 
Business Club January 18th The magic weapon for companies to win in the modern market is product quality and brand. Cost-effectiveness and branding are always the first elements of competition. The development of titanium dioxide industry in China has entered the era of brand competition from product competition. Only brand competition can complete the transformation from product homogenization competition to brand differentiation competition.