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The powerful press group was discharged, and the exhibition was fully tracked and reported, and the chairman of the non-furniture furniture, Qiao Yinjun, was interviewed on the spot. Qiao Yinjun, Chairman of Non-Family Furniture [Reporter]: First of all, please tell Qiao about what new products we have today. Just say that customers like good products, then do we have some main series?
[Qiao Yinjun]: We are not the same with modern and simple styles. All new ones are for the needs of customers. New is not the main, useful, and customers like it.
The different value proposition is first of all comfort. For so many years, whether it is domestic or foreign markets, I think that from environmental protection to quality should be the most basic. Customers in Europe and the United States, as well as customers in Asia and the Middle East, are definitely different. They definitely need to develop some products that suit their needs, but in general they are mainly simple and modern. On this basis, they can make the products very comfortable. To make customers feel comfortable, then he will like it.
[Reporter]: Shanghai Exhibition has always been an assembly base for foreign sales. What is the current situation of the ratio of domestic and foreign sales?
[Qiao Yinjun]: At present, it is definitely more domestic sales, because after all, the export is also affected by the financial crisis, the purchasing power is affected by the impact, and we are now expanding the domestic market, so the domestic market is still greater than the export. market.
[Reporter]: Planned the China Furniture Industry Terminal Channel Development Summit Forum. Because now we all say that the requirements of dealers are getting higher and higher, then do we have any policies or preferential policies for dealers?
[Qiao Yinjun]: I think that as a factory or a manufacturer, it is the most important thing for a dealer, a customer to like, a product that the customer is willing to buy, and if the customer of the product is not Like, the brand has no influence, and it is useless to give him more support. The dealer asks you to support him to sell the goods, not to sell the goods is useless. I think so.
[Reporter]: So the product is the last word?
[Qiao Yinjun]: Yes, the hard truth of the product, to meet the needs of customers is the last word, including innovation. Yesterday I started an innovation and development forum. I personally think that innovation is not important. Useful innovation is important. Innovation that is close to the needs of customers is the most important. Because we are doing production and service after all, what is the ultimate goal? In fact, as long as you meet the needs of customers, then your company will be able to have a benign development. If you do not meet the needs of customers, it will be useless to innovate, because your innovation has left the customer's needs and left the reality. Therefore, we have been emphasizing that we must be close to life and close to the needs.
[Reporter]: So we also know that the situation of the entire home market has not been very good this year, and the market is relatively sluggish. Can you please tell me about what the direction of the whole market is like this year? What kind of response does our company have?
[Qiao Yinjun]: In response to the market, I think we should first understand the market and understand the market, including the national policy. When you understand it and see it clearly, your own ideas will be clearer because of the adjustment of this market. The adjustment of the policy is very normal. I have been talking about companies and industries that have no single-sided growth. If all enterprises grow unilaterally, they will not be able to reflect some big companies. Good companies can grow rapidly and become the leading companies in the industry. So I don’t think the market It is normal to adjust the brand and it is very good.
Great companies and great entrepreneurs are born out of the crisis. We can't be great companies, but we must be good companies, so we must find a way to do it ourselves, or I said, the market is bad again. There are good growth companies. When I participated in the National Furniture Renovation Chamber of Commerce Forum yesterday, many companies were growing, and we are also growing domestically this year.
On September 11, 2012, the annual China (Shanghai) International Furniture Fair opened at the Shanghai New International Expo Center as scheduled. More than 3,000 companies from home and abroad gathered at the exhibition. The Shanghai exhibition still reflects the inherent foreign trade characteristics of the past years, and a number of furniture companies compete to display their export products and brands.