Wenzhou shoes enter the US high-end market is strong

The reporter recently learned from Wenzhou Entry-Exit Inspection and Quarantine Bureau that from January to September of this year, Wenzhou footwear exported a total of 8,873 batches to the United States, amounting to US$273 million, an increase of 33.72% and 46.73% respectively year-on-year. At this point, the United States became the second largest export market for Wenzhou shoes following the EU.

What is even more gratifying is that Wenzhou leather shoes are no longer synonymous with cheap goods in overseas markets. "Aokang", "Kangai", "Red Dragonfly" and other well-known shoe companies export high-priced leather shoes have been sold for more than 40 US dollars.

Since the outbreak of the international financial crisis, nearly 1,000 shoe companies have closed down in some localities. Retail giants such as “Pérez” and “Wal-Mart” have switched their orders to Wenzhou; while the traditional export markets of Wenzhou shoes such as Russia and Ukraine have been sluggish. This prompted Wenzhou shoe enterprises to increase efforts to open up the US market. Germany’s Daihman, the largest footwear operator in Europe, has opened nearly 300 stores in the United States this year. The cost-effective Wenzhou shoes will be used as a weapon to capture the US retail market. The total amount of footwear purchased in Wenzhou will exceed 200 million U.S. dollars. "Because more orders have been received, many shoe companies now have enough horsepower, and some are still unable to recruit skilled workers to worry about it." Wenzhou Inspection and Quarantine Bureau, Deputy Director of Textile Division, said Jin Jianfeng.

With the increase in exports, Wenzhou shoes have become increasingly strong in the US high-end market. “Red Dragonfly” opened its image store at Westfield Shopping Center in Los Angeles, USA, and had more than 600 VIP customers in the first three months. The best Wenzhou shoes made of special materials have become the new darling of Hollywood stars. The ex-factory price of each pair of shoes is as high as several thousand dollars.

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