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Wong predicts that the fastest growing market (in terms of sales revenue) will be transportation, urban surveillance and government markets. Different geographic regions will vary, but it is expected that all vertical markets will grow by more than 15% in 2012.
The shift from analog products to IP-based surveillance products has promoted the monitoring market after the economic crisis in 2008 and will also promote sales growth in 2012. According to the IMS Research report, after 2008, the global analog market was relatively sluggish, and the online video surveillance market grew almost three times faster than the market in 2010, an increase of more than 30%. “This trend has continued throughout 2011, with simulated equipment sales bleak, while online video surveillance vendors have shown strong sales performance,†senior market analyst Blake Kozak said. “In 2012, the global market for video surveillance equipment is expected. Will continue to maintain the growth trend, of which the continued strong growth of network video surveillance equipment will be the first."
The price competition/commodification of the low-end analog surveillance market is becoming increasingly fierce. "It is expected that the price reduction of IP cameras will reduce the price gap between IP and analog systems."
According to Frost & Sullivan’s “Video Surveillance Market in the Asia-Pacific Region†report: “More and more low-cost products from mainland China and Taiwan will further lower prices, and the economic downturn will force companies to provide more Competitive prices."
As the price of IP video decreases, smaller end users will find more value in the use of IP systems. The monitoring market is expected to grow in 2012. Senior research analyst Gary Wong said: "It is expected that the sales growth of online video surveillance equipment will exceed 25% in 2012."