Prospect of Hebei furniture industry

Experts point out that, compared to Sichuan, Jiangsu and Zhejiang, Guangdong and other places of the furniture industry, the furniture industry in Hebei Province, the scale is still small, less large enterprises, small high-end products, low value-added products, integration of industry resources need to be further accelerated.

   The situation is grim and the gap is not small

       Insiders pointed out that the situation facing the domestic furniture industry this year is more complicated. "The external factors are mainly the continuous regulation of the real estate market, the shortage of structured labor, rising labor costs, rising prices of furniture raw materials, and trade barriers that hinder the export of domestic furniture products; the industry's own factors are the lack of professional talents and weak independent innovation capabilities. " At the second Bohai Rim Furniture Industry Summit Forum of the Expo, Wu Guodong, deputy secretary general of the China Furniture Association, said that in recent years, with the increasing domestic and foreign market demand, companies have become overly optimistic about the demand situation, and the furniture industry in some regions has expanded extremely. As a result, the production capacity of middle and low-end furniture is surplus, and the major stores are competing with each other for sales, which affects the overall profit of the industry.

     At present, there are more than 5,000 furniture manufacturing enterprises of various types in our province. The total output value in 2011 reached more than 50 billion yuan, with a growth rate of more than 20% for many years . However, the furniture enterprises in our province are characterized by scattered, chaotic, small and weak. There are few large-scale enterprises, few high-end products and low value-added products. Experts believe, " Compared with the furniture industry outside the province, Hebei furniture industry has obvious deficiencies in pioneering awareness, brand furniture cultivation, enterprise management, marketing and other aspects. "

   Linkage of the three places to shape the " Jipai " furniture brand

      Famous province Xianghe, shengfang and definite three furniture industry base, which Xianghe furniture sales reached 38 billion yuan, Sheng Fang furniture and definite annual output value of about 21 billion yuan respectively, and 100 billion yuan. In addition, antique furniture in Ayutthaya, solid wood furniture in Tangshan and Cangzhou also have high popularity. However, due to the long-term "separate battles " between the production bases , it is difficult to improve the brand competitiveness of the furniture industry in our province.

" If the three major bases of Xianghe, Shengfang and Zhengding can develop together, they will promote and promote the rapid transformation and upgrading of the furniture industry in the province. " Li Fengjie, chairman of the Provincial Furniture Association, said that in recent years, the " integration of exhibition and trade " model Respected by many furniture industry bases, this model is unanimously recognized by the industry and local governments as the thrust of regional industrial transformation and upgrading and the meeting point for regional economic transformation. "At present, Xianghe, Zhengding and Shengfang of our province are all operating the ' base + exhibition ' trade and exhibition model, but the three places are not sufficiently connected, borrowed, integrated, etc., and lack the linkage of the ' big circulation ' trade and exhibition of the three places. Broaden the thinking of cooperation. " Li Fengjie said.

       According to reports, Xianghe is northern China's largest furniture collection and distribution center, in addition to the local market, but also domestic radiation Beijing, Tianjin, Tangshan and Northeast Asia, Furniture City exhibition area of 3.8 million square meters, the "northern furniture business," the Good reputation; Shengfang is one of the six largest furniture manufacturing bases in the country, with production and sales accounting for 70% of the country's total similar furniture , of which the export share accounts for about 60% ; Zhengding has more than 1,600 furniture manufacturing enterprises with a complete furniture industry chain and plates , Paint and decorative materials, hardware accessories and other raw and auxiliary materials market is mature, is the largest panel furniture production base in the Bohai Sea region.

"Three linkage in favor of stronger furniture brand, broaden the consumer market." Xianghe Furniture City, deputy director of the CMC Liwan Qing believes Xianghe, shengfang, definite three base covering 20% of the national consumer groups, once achieved joint development, will greatly Enhance the brand influence and appeal of " Jipai " furniture in the same industry across the country.

   Practicing internal skills and enhancing the endogenous power of the enterprise

" Furniture enterprises in our province are generally small. How to highlight the difficulties in the dilemma, we should first find the right direction. " A deputy general manager of Hebei Bluebird Furniture Co., Ltd. believes that when the economy is down and the market is shrinking, the enterprises in the province are In the meantime, one should avoid fighting alone, practice internal skills, and develop in a group. Only by forming your own distinctive brand can you fight against the " siege " against the trend .

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