China's new forces of high-end safes

Under the influence of financial turmoil and policy turbulence, global economic growth has slowed sharply. As people’s insecurity increased, the safe was further favored. This is the latest discovery of CNN’s research on the reasons for the growth of sales of safes worldwide. According to reports, as the global recovery slides toward a stagnant economy, some shopkeepers begin to keep valuable goods on their own, while others hope to better preserve safe-haven assets such as gold and cash.
In many countries where people are “rich in people”, people have always spared no effort to protect their valuable assets; in particular, the intensification of global economic uncertainties has implications for the “Zhuyou”, which has obvious advantages in the safe industry. Greater development opportunities. On September 21, the company participated in the "2011 China International Lock and Security Products Exhibition" which was opened in Shanghai, and released three series of dozens of new products in one breath. Ding Wenliang, chairman of Ningbo Chaoyou Security Technology Co., Ltd., hopes to receive this special exhibition of the China International Hardware Show (CIHS), the second largest hardware exhibition in the world, to hundreds of thousands of domestic and overseas buyers. Displaying the technical level and innovation achievements of China's safes on behalf of companies has made the domestic industry "earn face." The dozens of new products from the high-end safe world-wide "Zhaoyou" collectively appeared in the "2011 China International Lock and Security Products Exhibition", which caused a stir among professional buyers who had already been stunned.
It is reported that this professional exhibition, which is positioned as "internationalization, domestic demand market development, technology orientation and brand promotion," attracted more than 40,000 professional visitors and more than 3,000 overseas buyers. Among them, the number of professional buyers in Europe and the United States as a traditional advantage channel broke through 2,000, and the number of professional buyer delegations, visiting purchasing delegations and trade purchasing delegations from emerging markets such as Japan, South Korea, the Middle East, South Asia, and Southeast Asia will approach 1,000; B & Q, Wal-Mart, Carrefour, Home Depot, Kingfisher Group, LG sourcing, Leroy Merlin, Metro, and other building materials retailers and multinational retail groups have also organized procurement. For these experienced professional buyers, we must use unusual new products to make them excited.
"Zhaoyou" seems to be more than sufficient to complete this task, because several of its innovative technologies were seen at the show as "filling the gap in China's high-end market for safes." Founded in 2007 in Ningbo, this safe manufacturing company has maintained close technical cooperation with Sumitomo Corporation, one of Japan's three major economic groups. The Japanese designer provides a complete set of design drawings and various production data. It adopts the world's leading Japanese Mazak laser cutting machine, Accurpress CNC bending machine, CNC shearing machine and other production equipment and automatic spray line production. At present, the full set of production lines and quality assurance systems strictly in accordance with the Japanese corporate standards, make "Korean Seiko" become a company known for precision machinery manufacturing and sheet metal technology. The “Arc de Triomphe” safe series with gold-plated panels debuted on the 21st, the box is made from the integrated cold-rolled steel plate “8-sided sheet metal bending technology”, and the precision and firmness of the products have reached or even exceeded international standards. Leading level.
Even in Ningbo, China's largest safe production and export base, the high-end “North Korea Friends” has now become a leader in the segment market. According to Ding Wenliang, in order to meet the needs of some celebrities and tycoons for luxury safes, they even invited some tens of millions of luxury car designers to design products for their high-end limited-edition handmade edition safes, and took over the whole one by one. Box design, process modeling, product functions, and research topics such as interior decoration, surface treatment, and fingerprint lock technology. After the safe products with a value of more than 10,000 yuan were introduced, they entered the domestic high-end department stores such as Beijing Wangfujing and Hangzhou Tower.
Ding Wenliang said that global safe sales began to gradually increase at the beginning of the economic recession three years ago. With the gradual spread of the economic crisis, people began to feel anxious about the depreciation of the US dollar and the rising rate of the crime of theft. Even turbulence in other countries will be transmitted to the country. He quoted Eswa Prasad, a professor of the Brookings Institution, as saying: "The debt crisis in major developed countries, weak employment growth, and policy indecision have exacerbated the uncertainty of the global economy." It will further push up the sales momentum of safes around the world. The chairman of the "Kyowa Seiko" found that although the economic recession made saving money an inevitable, people still spared no effort in protecting their valuable assets.
One of the data that can be corroborated is that, at present, the growth rate of order volume of “Zhaoyou” has reached 28% per month. The series of high-end products such as anti-theft safes, high-end fingerprint safes, and high-grade password safes and special custom-made products Safes are bullish on the domestic and foreign markets.
China's new force in high-end safes Perhaps China is a world-famous "world factory," but as in many domestic industries such as clothing, home appliances, and equipment industries, "it is a manufacturing power, not a manufacturing power," and it's the same. Making Chinese safe makers hard to decorate.
In recent years, with the surge in people’s income levels and the growing demand for family and personal property security, China has become the world’s safe (box) manufacturing center. At present, there are more than 1,000 manufacturing companies engaged in the safe industry across the country, of which more than 100 are above designated size, mostly concentrated in Jiangsu, Zhejiang, Hebei and other places, such as Ningbo, Hangzhou, Wujiang, Wuyi, etc. Only Ningbo Beilun has the 49% safe production capacity of China.
However, experts pointed out that China's safe industry is still at the low end of the global industrial chain. Currently, with the exception of some self-owned brand companies, most Chinese companies are building for foreign brands, relying on labor and cost advantages to earn meager processing. fee. According to Ding Wenliang’s analysis, there are three “irresolute diseases” in the safe industry in China: First, the homogenization of products and the overlapping of customers are becoming more and more serious, resulting in frequent price wars. Second, some do not have funds and technical strength. The workshop factories have joined the competition. These products produced by knocking and knocking have greatly damaged the reputation of “Made in China”. Third, the industry generally does not attach importance to the continuous investment in research and development, and rarely surprisingly competes with foreign companies. Innovative products.
Ding Wenliang calculated this: At present, the total output value of China's safe industry is more than a billion yuan, which is shared by nearly 1,000 production companies. The average revenue of each company is only 10 million yuan, and the per capita output value and profit are indicators. Far less than a small European peer company. At this stage, domestic safe-cabinet companies mainly focus on the low-end market and office furniture market, while almost no one in the high-end market and home market. Therefore, when the entire industry entered a downturn, the first to fall is often the safe companies in China, while foreign counterparts rely on their technology and brand advantages to resolve the crisis relatively easily.
Ding Wenliang believes that the lack of independent research and development capabilities and the lack of high-end brands are the crux of China's safe industry at the low end of the industrial chain in the global international division of labor. He therefore shouted to the industry: "China's safe industry There is an urgent need to move from 'manufacturing' to 'creating' and taking the road to brand development."
In this regard, "Zhaoyou" has become a pioneer. It is reported that the company has long been processing and producing precision sheet metal and racks and other ancillary products for Japan's Sumitomo, and thus has mastered the extremely sophisticated precision sheet metal processing technology, which is the key technology for the development of high-end safes. From the perspective of safe use, the company’s products use an optical fingerprint acquisition and comparison module that has international leading algorithms and multiple high-speed image comparisons to discriminate authentic fingerprints; multi-node synchronization screening analysis and comparison algorithms, and hardware acceleration functions enable fingerprint collection and comparison. The speed reaches the millisecond level; in the actual use time period, more static fingerprint images can be compared with dynamic fingerprint image acquisition; it is different from the ordinary optical fingerprint collection and residual fingerprint recognition on the market, ensuring product safety. The full optical spectrum tolerance design of the optical lens allows the use of a white continuous spectrum light source to obtain a clearer image; the false-seeking rate reaches an amazing one-millionth, and the rejection rate also reaches one-thousandth, making more broken. The hard-to-recognize fingerprints can be used normally on the products of "Fabry Seiko"; there is no need to worry about the use of the environment at different north and south latitudes because of the temperature difference between -30°C and 60°C. It can be used normally when changed.
“Other people are relying on the amount of running, we rely on the road to take the best products.” To create a world famous brand in China's safe industry, Ding Wenliang’s goal is to build “Zhuyou” as a safe, noble, handed-in safe. Therefore, it is not just pursuing "the quantity". He said: "Our position is the luxury brand in the safe."
Information from China Safe Exchange/