Flooring companies: O2O looks beautiful to eat hard

Based on the “fertile ground” of the Internet, e-commerce has achieved rapid development. Every year, winning a double 11 win makes many floor companies jealous. As a traditional home building material industry, there are many inconveniences for flooring companies to enter electric suppliers, and the emergence of O2O model has brought good news to flooring companies. O2O refers to the combination of offline business opportunities and the Internet, making the Internet a frontline for offline transactions. This model "looks beautiful," but in the actual operation, many flooring companies found it "difficult to eat."

Looking at the current floor market, companies that are able to explore a viable road in the O2O model have not emerged. So, what exactly is the cause of the current embarrassing situation of the O2O model of the floor company?

Reason 1: The operation of the floor e-commerce system is irrational

The emergence of the O2O concept has enabled traditional flooring companies suffering from the impact of e-commerce to find a life-saving straw. Near-perfect online and offline cooperation systems have become a model for everyone to learn. Then, where are the specific focus? The traditional offline-oriented companies have focused almost exclusively on the drainage. Since the e-commerce has taken away the flow of people from the store, they are using O2O to bring it back. Therefore, with the help of mobile e-commerce, WeChat and other means began to try to conduct drainage operations.

Flooring companies: O2O looks beautiful to eat hard!

Can be found after a period of time, not only the consumer is not sympathetic, even the offline sales promoters and online e-commerce team are reluctant to do so. In fact, the fundamental reason is that drainage is only an O2O operation method. If you can't sort out the entire product and channel system, O2O drainage can only lead consumers from one shopping channel to another shopping channel, which reduces consumer shopping convenience. Intensified conflicts of interest between channels.

The second reason: O2O mode is unrealistic

Off-line resources are both advantages and disadvantages of O2O construction. If they are handled badly, they become a burden. Some flooring companies have split O2O as an independent organization to operate independently in order to mitigate the negative impact that O2O may have on offline resources. The online business and some of the offline businesses that can be integrated are placed under one system, and new plans and ideas are used to re-plan and transform them. Because the volume is small, the resistance to transformation and the difficulty of actual implementation should be much smaller. When the model matures, it gradually increases the input of resources and gradually shifts the traditional business to the new O2O system to realize the O2O transformation.

This method has solved the historical burden problem in the construction of O2O to a certain extent, but new problems have followed. New O2O models built on incomplete resource systems are often difficult to develop independently and healthily. They require a lot of resources to support them, and resource providers are often traditional business units. This means that the traditional sector needs to transfusion for a new sector, and it will Come and grab the traditional business. With the increase of support efforts, the game between them has become more and more obvious. The O2O business that lacks blood transfusion is often unable to achieve true development and finally has to fail.

For the flooring companies, despite the enormous potential for development of e-commerce under the Internet age, the flooring companies are still in the initial stage of exploration of the current O2O model and want to maximize the maximum potential of the O2O model. Need to deeply understand this problem. Only with a targeted solution to the problem, the exploration of flooring companies in this field can achieve more satisfactory results.