Foshan ceramic plate favored city put on green new clothes

On December 31, 2011, the financial tunnel project of Haiba Road in Nanhai District of Foshan City was officially opened to traffic. This tunnel is not only the longest in Foshan, but also the country's widest urban tunnel. It is also the “greenest” urban tunnel. The application of large-size ceramic sheet and LED energy-saving lamps fully reflects the energy saving and green of the project.

The construction period of the ceramic sheet is short, more environmentally friendly and beautiful. At the end of the Hai Ba Road Financial Tunnel towards Guangzhou, there is a green signboard showing the new inorganic board of the Mona Lisa Group. It is understood that this is the first time that Mona Lisa ceramic plate has been applied to the tunnel project in Foshan, and Deng Qichen, a director and vice president of marketing at Mona Lisa Group, said that similar projects had previously been conducted in Nanjing, but it was still the case in Foshan. Once, compared with the traditional wall covering materials, the construction period of the ceramic thin plate is relatively short, and it is easy to clean, resistant to rain erosion, can maintain a long time without discoloration, more difficult to deform, and more beautiful. The construction of the Haiba Road tunnel project took only 30 days to construct. "Compared with traditional products, at least half of the construction period is shortened," Deng Qichen emphasized. He also said that next, Mona Lisa ceramic sheet will enter more projects, such as the subway, but also very suitable for home environment.

The market prospects of the ceramic sheeting have dawned. Recently, Deng Qichen, a director and vice president of marketing at the Mona Lisa Group, said in an interview with reporters that the market outlook for the ceramic sheeting industry has barely dawned. Xiao Hua, chairman of the Mona Lisa Group, once questioned individual media and expressed confidence in the thin plate market. For tunnel projects that Mona Lisa officially unveiled before 2012, industry insiders stated that this was a major breakthrough for Mona Lisa's ceramic sheet products. Previously, ceramic sheeting was considered by many in the industry as an applause. The product, because the product itself is immature, is controversial in terms of construction and product standards, and the completion of the Haiba Road tunnel project indicates that the new Mona Lisa plate will have accumulated through nearly four years. From the "conceptual product" to a hot product, in the near future, it will become a new growth point for Mona Lisa, Mona Lisa will become a veritable "New Material Co., Ltd.".

For the promotion of ceramic sheeting and the significance of industrial transformation and upgrading, the completion of the Haiba Road tunnel project means that the ceramic sheet and the enamel steel, cement board and other tunnel decorative panels or application systems or commercial atmosphere on the same stage, and ultimately obtain a place, so that New ceramic plates enter the high-end market such as tunnels, curtain walls, etc.” said Meng Zhengqiang, general manager of the new inorganic sheet division of Mona Lisa Group. In addition to the Hai Ba Road financial tunnel project, Mona Lisa ceramic sheet has also produced 20,000 square meters, 40,000 square meters, 70,000 square meters and other major external wall project, and some other large-scale engineering projects are also in negotiations. Previously, Zhang Qikang, a director of the Mona Lisa Group, also represented China in the discussion and designation of the world standard for ceramic sheet metal. As the main initiator and drafter of ceramic sheet national standards, Mona Lisa has made many efforts for the thinning of ceramic tiles and the transformation and upgrading of the entire industry, and has cooperated with related ceramic industry associations and research institutes to make ceramics. The application technology system of thin plates is strictly and quickly specified and improved.

The ceramics industry has always been considered as a “three-high-low-low” industry with high pollution, energy consumption and consumption. The thinning of ceramic products is also one of the goals advocated and endeavored by the knowledgeable people in the ceramic industry in recent years. Compared with traditional products, Mona Lisa's ceramic sheet is only one-third the thickness of traditional ceramic products, and can meet the strength requirements, can save 75% of raw materials, reduce energy consumption, from the production process to the application than traditional products. More energy-saving and emission-reduction are of great significance for exploring the thinning of ceramic products and industrial transformation and upgrading.

On December 31st, the government leaders of Foshan Municipal Committee and Nanhai District Party Committee Deng Weigen attended the opening ceremony of the Haiba Road financial tunnel project, and expressed appreciation for the application of the ceramic sheet. It is understood that the quality and construction quality of ceramic sheet products are not only highly recognized by the owner, but also considered to be an important manifestation of Foshan ceramics industry base characteristics.