Hardware industry development channel analysis

As the financial crisis hits the economic market, the hardware market economy has gradually improved and most of the companies have achieved significant performance improvement. But on the other hand, for the domestic hardware industry market, the situation is still not optimistic, that is, the hardware market. With the intense competition, a large number of export-oriented enterprises have shifted their domestic sales to domestic sales due to the previous financial crisis. They have more and more occupied the domestic hardware industry market, which is not yet ample. Although the national economy has promoted, the foreign economic environment has gradually improved. However, in the short term, it is not enough to change the existing domestic market to divide the pattern. This can be considered as mixed.

The channel is king. This is a development goal for companies in all walks of life in the domestic market. Of course, the hardware industry is no exception.

From the perspective of the hardware industry companies, the increasingly fierce competition in the hardware market, while stabilizing the brand image and expanding market share, is the long-term development of the company's market positioning, but in the current market economic growth has not been fully restored, profit maximization is still insufficient to meet the business At this time, the normal operation needs, the cost pressure increases, the company's channel development is the first choice for business income.

On the one hand, hardware companies through the strengthening of the end-user control, reduce intermediate sales links, reduce sales costs, make the sales channels more specialized, closer to the end customers at the same time, through fast and direct feedback information, corporate sales model will also To adapt to the development of diversified markets; on the other hand, the rapid development of the hardware industry and the different channels derived from market demand have sharpened new and adaptable business models - such as "China's five exchanges network" regularly Exhibition operation + media film and television communication, "Hardware City" exhibition operation + online trading platform, "business logistics base" wholesale trade + warehousing and distribution.

From the perspective of hardware industry end customers, the domestic hardware market has a wide range of products, and end customers also need multiple channels to understand the company, understand the company, and ultimately communicate to facilitate cooperation. At present, the potential domestic demand for end-users is soaring. With the support of the country’s economic policies to expand domestic demand, the favorable market conditions of supply less than demand have brought new market opportunities for companies that are ready to go. To seize the opportunity, in the final analysis, it is necessary for companies to master the channels, control the terminals, and become the market leader.

The channel is the link between the company and its customers, and it is the brand display, communication platform and cooperation bridge.

Diversification channels are the inevitable outcome of diversified market demands.

The channel can actually be understood as an integrated platform for information systems, logistics systems, design systems, service systems, brand systems, etc. It is a comprehensive trading platform. Nowadays, the continuous expansion and development of channels has gradually squeezed out companies that are advancing in the direction of counter-market trends and are obsessed with making cars behind closed doors. They are still accustomed to simple low-cost production and earn limited profits from low-end laborers. Out has become inevitable.

Of course, although it is an absolute principle to master the channels, it must be said that it is a royal rule for enterprises to use them rationally. The domestic hardware industry market, with its huge market coverage, purchasing scale, and cost advantages, has increased its ability to control production companies in terms of product pricing, loan delivery, etc. If the production companies cooperate with the development of channels, it is believed that the enterprises are in formal and efficient The market economy will be even more powerful.