Innovative business concept, cabinet enterprises enter pan-home

The cabinet market is huge, but not many companies are really big. Look at those familiar brands, the annual sales of more than 1 billion may also be the European school. The few brand cabinet enterprises have annual sales of several hundred million yuan, and more of them are small and unbranded companies with a scale of less than 100 million yuan. Li Guohua, secretary general of the Cabinet Committee of the All-China Federation of Industry and Commerce Furniture Chamber of Commerce, introduced the current status of the cabinet industry in this way.

The impact of the large-scale macroeconomic form on the home manufacturing industry in 2010 has made the cabinet industry, which is already at the center of the integration storm, even worse. According to industry insiders, the biggest major crisis facing cabinet companies is the sharp increase in production costs, a sharp decline in profits, and the establishment of "safe" sales channels.

In this regard, in the face of kitchen appliances enterprises and foreign cabinet enterprises rushing into the cabinet field, some small and medium-sized cabinet enterprises may be eliminated by the market, and brand companies will adapt to the market with different innovative methods, trying to win from the sinister environment.

It is understood that at present, some domestic brand cabinet enterprises have the ability to produce and sell kitchen appliances. In the face of the kitchen appliance market with a capacity of 20 billion, some high-end cabinet companies such as Oupai said that their own kitchen appliance production lines have already been able to meet consumer demand. Demand for integrated purchases. In addition, some cabinet companies have gradually realized that it is difficult to break through the existing dilemma by only staring at the cabinet market itself. Therefore, a large number of cabinet companies have begun to get involved in the development of the pan-home industry, such as overall home improvement, wood work, home appliances, etc. If they can make money, they will get it all.

Pan Zhong, an observer of the pan-furniture industry, said that the overall concepts of complete sets of consumption, one-stop shopping and services have gradually been accepted by consumers, especially cabinet consumers, who often plan and arrange the kitchen before they move in. For kitchen appliances that have a strong correlation with cabinets, consumers ’desire to purchase a complete set is significantly stronger than other supplies. From this perspective, the expansion of cabinet brands into kitchen appliances has unlimited possibilities.