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As a result of rising raw materials, exchange rate fluctuations and other factors, the company's product gross margin decreased by 3.03 percentage points from the previous year's 30.71% to 27.68%, of which hand tool sales gross margin was 28.18%, a decrease of 3.34 percentage points, handheld The sales margin of electric tools was 12.55%, a decrease of 3.47 percentage points. Considering product upgrades, increasing the proportion of home-made products, and increasing depreciation, it is expected that the gross margin level will remain stable in the next 2-3 years.
In the first half of the year, superstar technology’s domestic revenue increased by 16.3364 million yuan over the same period of last year, an increase of 236.09%. In the domestic market, the steel shield products targeted at professional grades and sold to enterprises have passed through dealers' sales channels across many provinces, cities and regions in the country; at the same time, they will further establish Sheffield Boutique Chain Shops, Sheffield Quality Life Hall, and Hardware supermarkets and other business methods to expand to neighboring provinces and cities. The current superstar has established more than 300 dealers, 22 boutique stores, and one hardware chain supermarket nationwide. Superstar plans to further expand the construction of domestic sales outlets, and regard the domestic market as a growth point for the development of superstars in the future.
With the country's vigorous development of rail transportation and the rapid increase in the number of Chinese automobiles, the demand for high-end hardware tools has grown rapidly, and the market for high-end hardware tools has expanded rapidly. Superstars take this opportunity to rely on their strong R&D strength and R&D advantages to develop new products to meet the current market demand for high-end hardware tools. The orders of superstars in the domestic and foreign markets are rapidly rising.
In the first half of 2011, Superstar Technology realized an operating income of 965 million yuan, a simultaneous increase of 18.18%, and a net profit attributable to the parent company of 147 million yuan, a year-on-year increase of 10.21%. In the first half of the year, superstars achieved EPS of 0.29 yuan, which was lower than previous expectations. The main reason was that operating income growth was lower than expected.