Innovation into the development of steel doors

At present, the common problem of the steel and wood door industry, the original ability has become a bottleneck for the development of enterprises and the industry. In the steel-wood door industry in China, once certain companies have gained popularity, their products will soon be imitated and copied by many of their peers. The contempt for intellectual property rights has created resistance to the development of the entire steel-wood door industry, and the steel-wood door industry is in urgent need of an effective management philosophy and norms.

Steel door industry pointed out that the current steel door industry, no one product can completely avoid this industry imitation. Several epoch-making products of the steel and wooden door industry are no exception to be crazy about business people. Iron and steel door industry imitation has become increasingly rampant: the original product is less than two weeks, imitation products have appeared in others' showrooms, so that consumers can't tell clearly which one is counterfeit, which one is original, which makes the original company Very hurt. In addition to the problems of original product creation, the most terrible factor is that many factors such as product prices, product reputation, product sales, etc. are all affected by plagiarism and counterfeit products, resulting in original companies not only failing to obtain due returns, but also providing generous benefits for others. .

There are more and more products of the same type in the steel and wooden door market today, and the price competition has intensified. Whether it is products, services, or promotion, there is a serious homogenization tendency. Homogeneous competition not only causes great waste of resources, but more importantly, it gradually suppresses the vigor and vitality of steel-wood door companies.

The problems that have occurred now are all the outbreaks of previous product problems. Therefore, steel-wood door companies should take the initiative to adjust, rather than passively adapt. It is too late to solve the problem and resolve it. Forewarned is forearmed, without prejudging the waste".

At present, steel-wood door companies should improve the talent mechanism of enterprises as soon as possible, enhance the management level of enterprises, innovate marketing management models, and establish new market mechanisms. Innovative product management, focusing on R&D of products, seeking for a differentiated product space, applying more and more kungfu to the market, improving the technical level of products rather than the internal consumption of the industry, and actively enhancing the ability of the company itself . Only by constantly innovating technologies and developing new products can we provide inexhaustible motive power for the continued development of companies and even the entire industry.

What hurts is that the profit margin of the product is squeezed, but the benefit is that the sales volume of the product has been greatly improved. Wang Yong, a brand marketing director, believes that other people counterfeit your product, prove that your product is doing well, and the product quality is excellent. Think about it from another perspective. Other people imitate your product is also in disguise to promote the promotion. This is for the product. Sales have a catalytic effect. At the same time, it is stated that at present, the competition of steel-wood door companies has evolved from the original product competition to service competition, and the differentiation of services is the core of enterprise competition. Therefore, as long as the services are done well, the profit space of innovative products will not be due to counterfeiting. Too much squeeze.

In fact, for any industry, it will experience an immature stage, as will the steel-wood door industry. However, no matter what the company's long-term development, only the immediate interests of the company will inevitably die; a company that only blames the external environment is not likely to rise in the rapidly changing market. Only those companies that continuously pay attention to the product quality, product innovation, and brand strategy extension of steel wooden doors can continuously increase the popularity of the company and can also bring a substantial return to the company.