Interview with Wang Deshu, general manager of Aika

Reporter: Hello, all the friends of the furniture shopping guide. Today we came to Aika, and interviewed our general manager, Mr. Wang.

Reporter: Hello President Wang!

Mr. Wang: Hello!

Reporter: First of all, let ’s first introduce our brand and products.

Mr. Wang: Our Aikejia used to do glass and metal furniture, and this year launched a series of piano paint for the Leke series. There are three of our brands in total, and the brands under Aika are also Xinxin and Leke.

Reporter: Some time ago, Aika participated in the China International Furniture Fair in Shanghai. Which products were mainly exhibited?

Mr. Wang: It is mainly the piano paint furniture of the Leke series, and it is also our new series of products mainly for making foreign orders.

Reporter: What was the result of the exhibition?

President Wang: It should be very ideal. Foreign customers are very concerned about our products, especially Italy, France, and Sweden, Australia, etc. who have signed orders with us. Customers in these countries are still very interested in our products.

Reporter: Won the award?

Mr. Wang: Yes, this time we won the China Furniture Living Room Series Excellence Award at the China Furniture Design Exhibition. Being able to get this honor should be said to be inseparable from the hard work of our entire design team.

Reporter: It is said that there are two or three or three thousand furniture manufacturers competing for this award this time, and only eight of them have won such awards in the end. One of them is our Aika.

Mr. Wang: Yes, there are more than 3,000 factories participating in the competition for this award, and it is finally determined that the company has won the excellent award.

Reporter: A very good result, congratulations. Just now we talked about Aikejia won an award for design at this China International Furniture Fair. Can you talk to us about the background of such an award?

Mr. Wang: Before participating in the Shanghai exhibition, we were informed that some new products were needed. As our R & D team, they also need to have new works to be displayed to compete for this award. They started preparing for product design and planning half a year ago, and sent a picture of the product to the organizing committee for review a month ago. Our product design has to go through many levels of review before it can reach the final part of the award. It will be brushed off without approval in the middle, just like the Spring Festival Gala, which is relatively strict. Facts have proved that our design team is still very creative.

Reporter: Can it be said that Aike Canon won the award is also expected.

President Wang: Yes.

Reporter: Do our products are mainly sold in domestic market or export market?

President Wang: Our products are mainly sold domestically before participating in the exhibition, but we ca n’t just limit it to such a small range of domestic sales, because the previous products are not suitable for export, but now we launch this new series of products, it More suitable for foreign orders, then we are now walking on two legs, domestic sales and sales.

Reporter: As you said, does the export mainly focus on the piano paint series?

President Wang: Yes!

Reporter : Just now we talked about that at this exhibition, there are many foreign companies want to cooperate with you, right?

Yes, the orders we are making now are from Switzerland and Sweden, France is already in production, and the business relationship has been determined. Australian customers are talking to us as the general agent of Australia and New Zealand, our brand The next step will be to do specialty stores abroad, which is also the ultimate goal of our brand positioning.

Reporter: How is the joining status of the Aika brand? How many franchise stores are there now ? Where are they mainly located?
Mr. Wang: We started to promote this specialty store in June . The audit requirements are stricter. Try to be a family one by one. We will not open stores for the sake of quantity, so this year we set a target of 6 ~ 8. We do not May exceed this range. The current store is still in the Yangtze River Delta, Hangzhou, Shanghai, Changzhou, Wuxi and other first-tier cities in the Yangtze River Delta.

Reporter: Aikejia products are mainly black and white, right?

Mr. Wang: Black and white is a more classic color. The main color is black and white, but we have many auxiliary colors, including some neutral colors, milk green, red, and some jumping colors. He is constantly changing according to market demand.

Reporter: What do you think of the Suzhou Likou furniture market? Even the Yangtze River Delta and the Chinese market?

Mr. Wang: In Suzhou, the overall positioning is not very high. The Yangtze River Delta is a relatively important area in the country. It should be said that it is a must for the furniture market. In such an environment, if everyone's ideas do not keep up and only focus on making inferior products, there is no future in this market. Our positioning is a high starting point, and we are determined to create the highest panel furniture in East China, which also fills the gap in East China. As for the national furniture, there are spring and autumn. We want to go to the market across the country through the furniture platform on the Likou side. The key is how we think about it and how we do it.

Reporter: Finally, we return the interview theme to China International Furniture Fair. What is your greatest experience at this exhibition?

President Wang: I think that through this exhibition, we can broaden our horizons. Because the Shanghai Exhibition is an international exhibition, it is also one of the three major exhibitions in the world. Through this exhibition, we can communicate face-to-face with many foreign buyers. Through this exhibition platform, we have met Many foreign customers can also let our company know what we are missing in the future development, and where else we need to follow up. We can make a timely supplement and lay a good foundation for our future development.

Reporter: Thank you for accepting the interview with our furniture shopping guide. Thank you.

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