Low price, whole room customization tends to be civilian

Many owners have experienced the era of mobile phones, televisions, and computers as luxuries. These everyday items that seem to be very common today have also experienced a history of precious value. The reason is that the insufficient cost of technology and production capacity leads to excessive consumption costs.

"Full-person personalized customization is currently also facing such development problems." Zhu Li, general manager of Yipin Decoration, said that home improvement is gradually transitioning from labor-intensive to capital-intensive. To achieve a customized overall hardcover business model, it must be equipped with a large Relying on the overall home factory and the integration of first-line building materials brand products. "Thanks to the strong hardware backing of Jiabao Holding Group and Delong Home Furnishing, the custom-made solid wood products of Yipin have achieved a lower price, providing higher-end owners with higher cost performance."

It is foreseeable that the personalized customization, which was originally high in price, began to move towards mass popularization due to the maturity of the technology. At this point, designer decoration is at the forefront of the industry.

"The high market share eliminates the cost pressure caused by the factory's capital investment. Therefore, the price of the customized overall hardcover of the famous craftsman has been greatly reduced. The original price of the customized overall hardcover was 618 yuan / ㎡, and the promotion price was only 488 yuan / ㎡. Flattening. "He Jianlin said that taking a customized wardrobe as an example, the selling price of the brand-name products in the home store reached 800 yuan / ㎡, while the personalized customization of famous masters was only 400 yuan / ㎡. The high cost performance can be imagined .

Yao Baolin, president of the Provincial Interior Decoration Association, said that the home improvement customization model basically stayed on the concept promotion two years ago. Now, major mainstream companies have begun to intervene, and it has gradually become the trend in the entire industry. In particular, the hardware barriers and technological breakthroughs of companies represented by Hongyang and famous craftsmen have allowed home improvement owners to obtain the maximum customized return with the least investment.

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