Market-oriented realization of forging and good development

In 2009, under the impact of the global financial crisis, Hefei forging maintained a good momentum of development. The annual market share, profits and taxes continued to grow substantially: the sales volume was 500 million yuan, and the output value was 650 million yuan, a year-on-year increase of 21.5%. The export of the press is steady and rising, and the export structure of the product is transformed from the traditional mid-end product to the high-tech, high value-added direction. A variety of products break the barriers to safety technology and are exported to developed countries such as Italy and France. The progress of major national projects undertaken by the company has also been very smooth. As of February 26, 2010, the company's orders in 2010 have exceeded 700 million yuan.
Looking back at the unforgettable 2009, the company has the following highlights in serving major national projects, expanding overseas markets, technological innovation, service innovation, and management innovation:
I. The rapid development of China's auto industry has provided a rare opportunity for the forging industry. In 2009, the rapid development of China's auto industry provided a rare opportunity for the forging industry. In the demand of stamping equipment, the specific performance is as follows: the high precision and automation of the equipment are used to ensure the high precision, reliability, safety and energy saving of the stamping parts. Due to cost control considerations, domestic auto and auto parts factories will also look to China's first-class press manufacturers, hoping to find a world-class and competitive price partner, which is for Hefei Forging , facing a rare opportunity for development.
As the only company in China that has introduced the advanced technology of the German LAUFFER PRESSEN company, it has been maintaining close cooperation for more than 20 years. Since 2004, Hefei Forging has provided more than 120 large-scale rapid hydraulic press stamping production lines to automobile manufacturers. In 2006, the company won the bid for 6 hydraulic press lines in the BYD Auto Project, creating the first record of 100 million yuan in the domestic hydraulic press market. In 2009, the company successfully delivered all 17 hydraulic presses, including 4 press lines and one offline blanking equipment, which were awarded for the forging of 4 units of the SAIC Hongyan IVECO Global Procurement Project. It was praised by SAIC, Hongyan and Italian experts. "Perfect delivery. The right choice." The smooth implementation of the project also marks that China's hydraulic machine manufacturing industry is truly accepted and recognized by international automotive mainstream companies.
Since the supply of 60 large hydraulic press lines to BYD Auto in 2009, Hefei Forging has also undertaken contracts for 48 mechanical presses and 6 press lines for BYD Auto in 2010. At present, Hefei is the only company in China that can provide fast hydraulic presses and mechanical press press lines and mixed press lines for high-end customers in the automotive industry. It is affectionately referred to as “a loyal partner of China's automobile manufacturing industry” by customers. The single-double-acting flexible stamping production line was listed in the 2010 National Basic Equipment and Facilities Major Project.
YH29-4000 4000 tons of automotive longitudinal beam blanking forming hydraulic press is another key equipment provided by the company for JAC Automotive Group with international leading level. The equipment is equipped with synchronous parallelism control left and right synchronization system: the main cylinder adopts digital pump directly Control synchronization, motion synchronization accuracy is less than 0.1mm/m; master cylinder direct control synchronization, strong left and right anti-offset capability; digital pump synchronous control technology, compared with valve synchronous control technology, system heat generation is small, high efficiency, low energy consumption. The pressure closed-loop control has an accuracy of 0.1 MPa; the stroke is controlled by a dual displacement sensor. In the actual use of the equipment, the dynamic parallelism of the actual parallelism control accuracy of up to 12 meters is 0.34mm, which is the world's leading position.
Second, relying on the core technology of the enterprise, serving the national major special projects and military projects YH28-3000 3000 tons of CNC thick plate double-action stretching press, is the key equipment for the formation of the Shen 8 spacecraft shroud developed by Hefei Forging for Shanghai Aerospace 800. In 2009, the client unit conducted many investigations in China and finally gave the forging. During the stretching process, the tensile force and the blank holder force are in the range of 0 to 25 MPa, and the ratio is adjusted according to the process requirements. The flexible control system with the tensile force fluctuating with the blanking force is configured to reach the control thick plate. The best extension curve for cold stretching.
Isothermal forging presses are the core equipment in the aerospace forging industry. In 2009, the “National Jumping Program” of Central South University put the eyes of trust on the forging and forging through the visits and investigations of existing equipment at home and abroad. The company actively participates in the national large aircraft project, YH12-4000 4000 tons of titanium alloy isothermal forging hydraulic machine, is the key equipment for the manufacture of aircraft titanium alloy aluminum alloy forgings. In the process of equipment development, we applied the world's most advanced control theory, such as fuzzy PID control algorithm and neuron control algorithm, to the forging industry for the first time. The hardware control system + PLC control can realize the 4000 in the isothermal forging process. When the load is fully loaded, the speed is accurately controlled to 0.005mm/s. The successful implementation of the project brings good economic and social benefits to the enterprise.
Also in 2009, one of the core technologies of the high-temperature gas-cooled reactor nuclear power plant system project, which was led by the Institute of Nuclear Energy and New Energy Technology of Tsinghua University, is one of the core technologies of high-temperature reactor nuclear fuel components. After investigation and exchange, Tsinghua University's Institute of Nuclear and New Energy Technology chose to jointly undertake the joint development of the special press. After nearly one year of joint efforts and repeated experiments, the design and production tasks of the press were successfully completed.
In China's aid to build a military project in a certain country in Africa, Hefei Company provided a body production line consisting of 7 heavy-duty equipment including YH65-3500 3500 tons double-station forging press and 1200-ton hot forging press. Hefei forging large-scale complete sets of equipment exports, service military projects, another tour and review.
3. Targeting the market hotspots aiming at new technologies, new materials and new technologies With the high-speed railway projects in progress in the country, in 2009, the combined forgings provided YH34-3000 tons for Zhuzhou Railway Vehicle Factory, Bombardier, Schaeffler and other well-known enterprises at home and abroad. Key equipment such as hot stamping forging presses, train wheels, and wheel bearing hydraulic presses.
YH66-5000 5000 tons hydraulic press is an internal high pressure forming equipment developed by our company for Tianjin Shunda Auto Parts Co., Ltd. The working table has a size of 4 meters x 3 meters and the maximum weight of one piece is 120 tons. The numerical control internal high pressure forming technology is mainly applied. The production of automobile parts such as the sub-frame and the exhaust pipe significantly improves the production efficiency, shortens the production cycle, reduces the number of molds, and reduces the weight and production cost of the parts.
In the composites industry, the company has provided a number of large-scale CNC FRP presses for Swiss Romeo and a Middle East country, mainly used in the molding process of high-speed train composite materials and rocket fairings.
IV. Active Nuggets in the Overseas Market In the past 20 years, Hefei has achieved a leap and transformation from technology introduction to technology output. In 2009, our company and a machinery manufacturing company in Vietnam reached a technology transfer and export license contract: The agreement stipulated that Hefei Forging provided design technology manufacturing technology and key components for hydraulic control. The company was processed, assembled and commissioned under the guidance of our engineers. The 1250-ton CNC gantry marine press with the upper and lower indenter rotation has been successfully rolled off the line.
In 2009, the company completed the world's leading YH73-500 500-ton CNC press from France RIETER. The equipment is equipped with steam system, PID heating system, SITEMA safety system and remote control system. It implements the latest EU safety standards and has passed the customer side. Strictly certified by the experts of NORISO, a well-known European safety certification company. The expansion of overseas markets in 2009 has become an important profit growth point for Hefei Forging.
V. Service Innovation Customer First We provide customers with comprehensive and systematic solutions, providing turnkey services and complete sets of services. Anytime, anywhere and intimate service is the fine tradition of Hefei Forging. Taking the after-sales service of the products as an example, in addition to our traditional paternity, training, and on-site service, for high-end customers and overseas customers, the single-machine or production line of the forged factory can realize network monitoring and remote service, user factory and Hefei forging The service center is “disturbed by thousands of miles”, which greatly facilitates customers.
In the enterprise's marketing activities, the key indicators of the company's internal assessment are customer satisfaction, strong market awareness and service customer awareness throughout the entire process of corporate activities. In June 2009, due to the European visa, our engineers had to arrive at the scene three days later. The company spared no expense and asked German engineers to rush to the scene to ensure the smooth progress of the project.
Looking back on the course of Hefei forging for so many years, especially in 2009, we have the most experience, the most affection and the deepest impression on the phrase "customer is God". From the product structure and market analysis in recent years, 72.3% of the customers are repeat customers of the company. Many customers of the forgings said: “We will also buy forging equipment in the future.” The trust of the users and the choice of the market are the highest honors and rewards for the company. It is with the trust of customers and the support of the industry that Heping can be able to change in this crisis and rise against the trend. Here, we express our heartfelt thanks.
Sixth, measures in 2010 (1) Relying on technological upgrading, speed up product upgrading. Develop large-scale CNC hydraulic presses to provide complete sets of wire press products for the automotive industry. Maintain the continuous growth of automotive press line presses. Increase market share in marine presses, die forging, isothermal forging, free forging, and FRP.
(2) Increase technical input and develop new products. Investing in servo presses and ultra-high voltage, keeping pace with foreign development, and striving to achieve breakthroughs in the new product market.
(3) Adjustment of product structure to cope with market changes. In order to avoid market risks and price vicious competition, hydraulic presses have increased the market share of automobiles and other fields. Forgings have increased mechanical presses and forklifts. After years of hard work, they have formed a certain scale in the market and gained market recognition. .
(4) Improve the after-sales service system and promote a virtuous circle of the market. Visit and repair the new and old products that have been sold, accumulate customer resources, and cultivate the brand awareness of the forging brand. Seize the opportunity of merger and reorganization in the automotive industry, and upgrade equipment to new markets and new structures, and prepare for a new round of equipment renewal.
(5) Deepen budget management and benefit customers. Strengthen cost accounting, refine cost control, do a good job in the decomposition and assessment of various cost indicators, reduce various expenses and reduce operating costs.
VII. Suggestions and Impressions Although the company has complete core technology in the whole machine technology and control technology of the equipment, due to the lag of the development of basic components and functional components or the requirements of customers, the company spends huge sum of money every year to import a large amount of money. Key components such as electrical, hydraulic pumps, seals and PLCs. We sincerely hope that domestic electrical control and hydraulic component manufacturers can develop together with the host industry. I believe that industry associations will be able to play a good role in this aspect.