New urbanization drives the furniture industry to re-expand Sichuan furniture has obvious advantages

 

More people becoming urban population means that they need to change their living conditions, and they need to buy new furniture, which will bring a new round of explosive growth in the furniture market and offset the downturn caused by the real estate market. influences. If marketable products are developed, supplemented by reasonable prices and good services, the entire home furnishing market will sweep away the haze and usher in new growth opportunities. At the same time, furniture companies also need to make effective changes and innovations to adapt themselves to new changes in the market.

 

 

As the real estate market driven by urbanization is more concentrated in second- and third-tier cities, a populous province like Sichuan will face huge opportunities for development. The home furnishing industry, which is one of the pillar industries of Sichuan's economy and the real estate downstream industry, is also bound to present good prospects for a second take-off.

 

New urbanization drives the furniture industry to expand again

 

Urbanization is regarded as "the greatest potential for expanding domestic demand" and "the huge engine of China's economic growth." China's urbanization rate has just exceeded 50%, such as only about 35% in terms of household registration population, which is far below the average level of 80% in developed countries. In the next decade or two, China's urbanization rate will continue to increase, and every year a considerable amount of rural surplus labor and population will be transferred to cities. This will bring about a substantial increase in investment and a rapid increase in consumption, and will also provide a multi-level urban development Human Resources.

 

The root of Sichuan furniture is in the mass consumer market. A new round of new urbanization development will undoubtedly add new vitality to the development and growth of Sichuan furniture. For enterprises, the development of new-type urbanization is a strong needle in the development stage. Enterprises should calm down and study the consumer market, change business strategies, and better grasp the new generation of consumers. At the same time, enterprises should continue to adhere to the branded route to provide the market with more professional, efficient and user-friendly services.

 

Familiar with the mainland market, Sichuan furniture has obvious advantages

 

After years of dedicated development, Sichuan has become China's third largest furniture manufacturing base after Guangdong and Zhejiang. It is especially worth mentioning that Sichuan Furniture is based on the domestic second and third-tier markets and is well versed in the market's consumer behavior and product demand. Unlike furniture companies in coastal areas of Guangdong and other regions, most of the coastal enterprises are export-oriented. Under the general trend of industrial transfer in the east, traditional furniture industries are restricted by land use in coastal areas. Without a foothold for development, there is bound to be a weak competition. The development of new urbanization has brought more market prospects to the furniture industry. In a new round of market competition, Sichuan furniture companies have obvious advantages.

 

Sichuan has built a furniture industrial park in many places and has formed a complete industrial chain

 

Today, Sichuan furniture companies have set up more than 20,000 stores in more than 2,000 counties and cities across the country, with sales outlets extending to cities, counties, and township markets, and comprehensively covering the low-end furniture consumer market.

 

While consolidating the existing market, the enterprise establishes a market early warning mechanism, writes possible future changes into the enterprise's development plan, and makes a decision one step ahead to lead the trend of consumer trends. As an industry chamber of commerce, in the face of new policies and market changes, it actively assisted companies to dig deep into market resources, organized hundreds of Sichuan furniture companies to hold "furniture to the countryside" activities in southern counties, and achieved sales of over ten million in three days. It is understood that the successful operation of Shenxin Taifu International Home Expo Center in Nanxian County, Nanchong City is a model for Sichuan Furniture Import and Export Chamber of Commerce to launch Sichuan furniture enterprises into the tertiary market.

 

        Chengdu furniture brands have stepped out of Sichuan and sold nationwide, monopolizing more than 80% of the country's second- and third-tier markets. In the face of a large policy environment, enterprises should change themselves in time to meet opportunities and challenges. Opportunities and challenges coexist, and are companies adequately prepared to accept the historic opportunities brought about by policies? Social consumption has changed, and the original market has changed. Enterprises should adjust their thinking to face new opportunities with professional services and precise positioning. (Editor: Peter)