Outside the floor design circle looking for inspiration joint marketing sought after

The flooring industry has been at the forefront of innovation from design to marketing, and now the flooring industry has set off a trend of cross-border cooperation. The Living Home floor, which is known for its handmade antique flooring, recently introduced a new series of products - the Mannington Creative Cube, which is a typical cross-border, cross-border cooperation.

This series of products draws creative inspiration from natural elements, and there are eight colors to choose from, mix and match at random, and can satisfy consumers' individual requirements to a large extent. The most distinctive feature of this floor is to abandon the conventional bar structure of the floor and instead use square and rectangular as the basic elements, so that consumers can freely mix and design according to their own ideas and put together their own favorite graphics. Understand that in this product creative group, in addition to more than 10 relatively fixed designers, more participants come from outside. This includes not only well-known experts in the domestic flooring industry, but also internationally renowned designers from the Mannington Design Advisory Team in the United States, as well as renowned fashion designers from France, professors from the Fine Arts Academy of Tsinghua University, and well-known Baroque musicians in China. Explorers, travellers, and those outsiders who seem to have nothing to do with the flooring industry.

If in the past consumers could only select finished floors in the market, then the Creative Cube series could allow consumers to create more personalized living space through their own re-creation. This drastic change will only be difficult for the industry to implement because they are already limited by the original design framework. If you want to break through, you must jump out of the floor to find inspiration and achieve cross-border cooperation.

The development of the flooring industry needs innovation, and it needs to cooperate tentatively with related fields so that we can broaden our thinking and achieve breakthrough development.

On April 18, Fortuneley, known for its high-quality oak flooring, announced that it has partnered with Changyu, a Chinese high-end wine brand. This seemingly more irrelevant area also saw a cross-border cooperation. It is understood that the two parties are mainly in the marketing and promotion field to take advantage of each other, use their influence in the industry to further expand the visibility, expand the channels through the development of both parties, share the customer base, and at the same time the alliance will strengthen the marketing In cooperation, one party takes into account the interests of the other when it conducts marketing, and creatively creates a new joint marketing model in order to obtain an increase in sales volume in both markets.

At present, the competition in the flooring industry is very fierce, and marketing and promotion methods have also been difficult to make new. Therefore, it is necessary to jump out of the original way of grabbing consumers from competitors, how to rely on the characteristics of consumers to promote product features, to cultivate consumers in related fields, and expand the scope of influence through cross-border cooperation. It seems that wine does not have any connection with the floor, but people who understand wine culture know that high-grade wine can not be separated from high-quality oak barrels, and solid wood flooring made of oak is also unique in the floor area, so these two seemingly Unrelated fields have realized cross-border cooperation using oak as a medium.