Paint prices in the low-end paint market are staggering

Dramatic decline in prices of paints and coatings

The price of paints and paints in the paint industry continues to break through. In the name of "the world's factories, " China's manufacturing industry is mostly mixed. On the one hand, it affirms the importance and status of the Chinese market. On the other hand, it also means products. Most are low-end areas. For China, the process of “ urbanization ” does not solve the problem of the low level of spending power of most farmers.

At the same time, fast-food consumption psychology has also spurred the city's low-end market, such as the cottage mobile phone, to cater for such a low-port flavor. This is why the “ cottage ” has been rampant in recent years, which has caused the brand's mainstream complications. At the same time, the Chinese paint industry did not escape the " low end " curse.

The low price is the biggest advantage of low-end products, so it is easy to open the market and capture the hearts of consumers in the low-end market, which can help companies to open the market well and return funds in the initial stage. It can be said that the future low-end paint market is a game of risk and opportunity. With the development of the company, if it is still intoxicated in the low-end market, then it is likely to be a trap, and it may be accidentally left in the mud of the “ low-end ” .

According to survey data from the National Bureau of Statistics, in 2009 , the home improvement market in Hebei Province and Yinchuan City maintained a good momentum of sales, and the prices of most housing and decoration materials increased compared to the previous year. Among them, the price of building houses and decoration materials in Hebei Province has increased by 1.9% last year, while the paint has dropped by 3.2% . The price of building houses and decoration materials in Yinchuan City has increased by 1.9% from the previous year. However, the price of paint decreased by 1.6% over the previous year. In other words, after the collective price increase in the renovation of building materials , the paint and coating market has seen a concentration of “ diving ” in 2009 .

Low-carbon spring green concept prevails

As we all know, people nowadays not only pay more and more attention to health, but also understand the meaning of health more and more thoroughly. Health has become a matter of life that people are most concerned about, and paint companies want to make products truly enjoy the hearts of people. It is necessary to use this " low-carbon " storm to develop a truly green and healthy coating product, and develop its own market in a subdivided area. In this year's “ Car Color Trend Show ” , PPG , which produces automotive coatings, explains its unique concept of future car colors. According to Jane E. Harrington, Color Style Manager of PPG automotive paints in Troy, Michigan, USA, “ It is clear that the global automotive industry is developing in diversified colors. With the reduction of models and the integration of the automotive industry, color design will be even more colorful. In the future, car manufacturers will rely more on colors to identify brands. ” The blue line, as a feature of environmental protection, fashion, and sports, will become more and more widely used or will replace the silver car line.

Children's paint or paint industry's largest gold mine

The child is the center of the family and the hope of the parents. Parents are willing to give the best things to their children. Of course, the decoration is no exception. Coatings are important substrates for renovations. Whether it is wall paints or furniture wood coatings, the wide range of applications makes parents have to pay attention to the quality of products. However, paints are also products that are not often used in daily life. First, few people are exposed to ordinary families. How to choose a better choice becomes a major problem that bothers parents. Into the paint market, paint products from the quality to function, and then from the voc content to the price comparison, coupled with various companies to compete for the market launched a variety of promotional policies, often let parents no choice, not spend more money, Is the wrong product, so the emergence of children's paint that allows parents to save a lot of trouble, but also for companies to open up a big gold market.