Security industry's cottage phenomenon

The term “cottage” was the earliest reference to the cottage mobile phone, and later evolved into various fields such as culture and became a “phenomenon”. However, with the continuous development of the society, mutual penetration of various industries. Shanzhai began to “show its spirit” in various industries. Shanzhai products began to occupy more than half of the market in all walks of life.

After 30 years of baptism, the security industry has entered a period of rapid development. Due to policy drivers and market demand, more and more companies have entered the security field for different purposes, but many security companies have not done well. Instead, the market has increased the number of "cottages", from the food that is closely related to life to the machinery used by the country, and the security industry has not escaped the shackles of the cottage. Even in some areas, "shanzhai" products occupy half of the country. "Fortress" security products are almost omnipresent, shoddy, and unrealistic, making the security market terribly appalling, so that corporate interests have suffered serious losses, the most important thing is that corporate brands are also affected. So why does the security industry also have a cottage phenomenon? The analysis has the following reasons:

First, due to the small size of the company, its strength is not good. When they want to enter certain industries that have been divided and monopolized by the industry giants, they cannot compete with big companies or they cannot obtain specific policy support. Therefore, they use other brands to make cottage products to help them open the market. ,enter the market.

Second, the security market is huge, driven by market interest. The security industry has developed for decades, and now it has entered a period of rapid development, coupled with policy support for the security industry. Making the security industry have a large market in the future, making some enterprises in other industries flock to the security market. Shanzhai enterprises have to meet the needs of consumers by producing low-priced products with their own technical content through market demand. Opened the market for their own cottage market. Thereby occupying a place in the security market.

Third, the lack of scientific and technological innovation capabilities and brand appeal is the root cause of the Shanzhai model. Since most local companies do not have a true technological foundation, it is easier to innovate on their own. To develop products suitable for the needs of the Chinese market, it is difficult to achieve goals without long-term investment and real technical strength. At the same time, the brand value of manufacturing companies will be an effective force away from Shanzhai products, but it is precisely the brand value that local security manufacturing companies lack. Therefore, if you can't upgrade from technology and brand value, you can only accept the cottage model. After all, there is a huge demand for Shanzhai products in the Chinese market, and all types of Shanzhai products have different levels of value for users. In the shanzhai environment, upgrading the advantages of scale or innovating the commercial profit model is a new thinking of various manufacturers or engineering firms.

The early stage of the security product cottage construction made some enterprises develop, but the cottage security products also caused the market price confusion, product quality decline, after-sales service can not be guaranteed. The vicious competition of prices makes normal businesses unprofitable, and product research and development can not afford to invest, which greatly affects the image of the domestic security industry and most of the companies, and has a great impact on the follow-up development of the security industry. Therefore, strengthening the investment in technological innovation and establishing brand awareness of competition can promote the sound development of the security market.