Shenzhen Furniture Fair focuses on soft furniture

Upholstered furniture, the rise of local brands

After industry integration and baptism in recent years, local brands have gradually emerged, and a number of well-known soft furniture brands such as Mousse and Boise have emerged. China's soft furniture market is no longer overwhelming by foreign brands.

In the soft furniture market, when it comes to soft beds, people will first think of Boise. After years of painstaking management, with its strong technology and R & D strength, excellent bed product quality and supporting marketing mechanism, Boise's brand concept has won popular support and won a good reputation.

Upholstered furniture has a strong momentum of development

Upholstered furniture is a branch of the furniture industry that has only begun to develop in the past ten years. It is mainly made of elastic materials and soft materials, supplemented by bandage materials and decorative fabrics and ornaments, including sofas and mattresses. , All kinds of soft cushions and full-soft furniture without brackets, etc.

"2012-2016 China's software furniture manufacturing industry production and sales demand and strategic investment analysis report" shows that China's software furniture is growing rapidly, and the market development potential is huge. Since 2003, China's software furniture market has maintained a rapid growth rate, especially during 2003-2005, the maximum growth rate reached 51.20%, which shows that the industry is in a period of rapid growth; 2006-2008, the growth rate has slowed down In 2009, the industry entered a period of stable growth; in 2009, affected by the financial crisis, the industry's development rate further slowed down, and the growth rate fell to -17.54%, but the industry market scale reached 72.907 million yuan. Half of the market share of furniture market.

Industry experts analyzed that at present, the share of soft furniture in urban residents has reached more than 95%, while the rural market share is still less than 5%, with great potential. The Eighteenth National Congress of the Communist Party of China proposed to accelerate the pace of urbanization, the number of urbanized residents will further increase, and the demand for new urban residents for upholstered furniture will be an alarming number.

Dealers are optimistic about upholstered furniture

Judging from the development trajectory of soft furniture in recent years and the situation in foreign markets, the advantages of soft furniture are mainly reflected in product fashion, large market potential, less after-sales, less difficult production, and higher profits than finished furniture. The current market survey shows that in the same store specialty store, one area sells finished products in a plate and another sells soft bed products. The survey results show that sales of finished plate furniture are declining and soft bed sales are increasing. Therefore, investing in upholstered furniture agents has become a blue ocean cause for grasping wealth, which has aroused great interest from many people of insight.

Article Source: Furniture Network