Sophia home profit of 135 million in the first half of the year increased by 40%

Sophia Home said that the growth in performance was mainly due to the continued growth of the custom furniture industry (especially the custom wardrobe industry); the original dealer store orders continued to grow during the reporting period, the “big home” strategy was seeing results, and the unit price of storefronts steadily increased; OTO business, in close cooperation with major e-commerce websites, furniture e-commerce platform, decoration e-commerce platform, Internet home improvement company, etc., continue to promote the "Internet +" corporate strategy and so on.

In addition, the company set up an information and digital center last year, which achieved remarkable results in marketing and supply chain automation, improved sheet utilization, improved product and service quality, and enterprise big data platform construction. As a result, gross profit margin continued to rise compared with the same period. The growth rate of management fees is also effectively controlled, and the net profit growth rate of shareholders' equity attributable to the parent company is higher than the operating income.

It is reported that Sophia home started in the closet, in 2013, Sophia upgraded its brand positioning from "customized wardrobe" to "custom home" and transformed to "big home". At the end of 2013, Sofia formed an alliance with the well-known French cabinet company SALM and announced its formal entry into the cabinet sector.

According to the 2014 annual report of Sofia Home, the company's operating income last year was 2.361 billion yuan, an increase of 32.39%. The net profit attributable to shareholders of listed companies was 327 million yuan, an increase of 33.51% year-on-year.

Information shows that dealers are the main sales channel for Sofia. In 2014, the company continued to develop the market of third- and fourth-tier cities and began to sink the sales network to the fourth- and fifth-tier cities. As of December 31, 2014, the company has more than 800 dealers and more than 1,450 dealer stores.

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