Solid wood furniture brands in mainstream home stores increased significantly The lease contract between Fuzhou ’s major stores and dealers is basically signed once a year. In the second half of each year, the major mainstream stores will allocate brands based on consumer demand, response, brand sales, customer complaint rate and other factors. . Solid wood furniture becomes a mainstream business in the home market It is understood that from 2009 to 2010, Hundred Years Home Furnishing Fuzhou Store, Zhongting Mercure Home Expo Center, People's Home Furnishing and other professional furniture stores have undergone major adjustments. Wang Bibo, the store manager of Fuzhou store of Hundred Years Home, told reporters, "We had only five solid wood furniture before 2008, and now there are fifteen, an increase of more than 50%. The area expansion business is now better than before." Similarly, Chen Yuehua, assistant to the general manager of People's Home Furnishing, also said that the solid wood furniture brand of the store has risen by about 5% this year. It is understood that excluding European and American classical furniture, mahogany furniture, and children's furniture, solid wood suite furniture accounts for about 20% in the Xiyingmen furniture area. Cong Yanxia, ​​manager of the planning department of Xiyingmen Building Materials Furniture Plaza, told reporters: "Our mall attaches great importance to this area of ​​solid wood this year, and has given great support to solid wood in advertising and promotion. There are special solid wood furniture promotion activities. Two days last weekend The bill for solid wood suite furniture is 1 million yuan faster. Sales have increased compared to previous years. " Zheng Laihua, the relevant person in charge of the International Furniture Square, found after attending several large-scale exhibitions in China, "At present, the furniture exhibition in Guangzhou and Shenzhen is basically based on solid wood. Shenzhen also held a special" solid wood furniture exhibition "this year. Since 2009, the panel type Furniture will hardly attract mid- to high-end consumers. " Solid wood furniture is more environmentally friendly and attractive In the process of purchasing products, health and environmental protection have become the main factors considered by most consumers. In the major stores, the reporter interviewed several owners randomly. 80% of the owners prefer to buy solid wood furniture, mostly because of their environmental protection, practicality, and good looks. According to a survey of consumers by Wang Bibo, the store manager of Fuzhou store of Hundred Years of Home Furnishing, he said that first of all, customers' interest in the environmental protection of furniture has increased significantly in recent years, and the environmental protection of solid wood furniture is much higher than that of ordinary plates. Secondly, the level of home decoration has been improved, and the decoration style has influenced the purchase of furniture for customers. The decoration of solid wood has risen sharply in recent years. In addition, for distributors, the cost of furniture manufacturing has risen sharply, and the cost of artificial board has also continued to rise. The profit of solid wood furniture is higher than that of ordinary board furniture. With the improvement of the process level, furniture manufacturers need to upgrade. The cost of solid wood furniture Being effectively controlled has created conditions for a large number of solid wood furniture to enter the market. Last but not least, the cost of artificial board furniture and solid wood furniture is getting closer. The reporter surveyed and compared in the major furniture stores and found that the mid-range panel furniture bedroom 5-piece set (1.8-meter bed, 2 bedside tables, dressing table, 4-door wardrobe) is priced at 5,000 to 6,000 yuan, while a set of low-end solid wood furniture The price of the five-piece bedroom is generally 8,000 to 10,000 yuan. It is not difficult to find that the price of expensive panel furniture and cheap solid wood furniture are actually very similar. In this case, many owners prefer to add a little money to choose low-end solid wood furniture. It is difficult for consumers to distinguish consumers With the increase in the attention rate of solid wood furniture and the increase in solid wood brands, in order to stand out from similar products, many businesses not only advertise that they are solid wood furniture, but also add many concepts. The concepts of "all solid wood", "100% solid wood", "logs" and "pure solid wood" can be seen everywhere. However, the reporter found that the new version of the "General Technical Conditions for Wooden Furniture" on May 1, 2009, provided by Yan Zhicheng, an engineer at the Fujian Quality Center Inspection Institute, found that the country strictly clarified the concept of "solid wood furniture". Solid wood furniture is divided into solid wood furniture, solid wood furniture and solid wood veneer furniture according to the proportion of solid wood materials and technology. All solid wood furniture refers to all wooden parts (except mirror pallets and beading) are made of solid wood sawn wood or solid wood board; solid wood furniture, that is, furniture made of solid wood sawn wood or solid wood board with no surface treatment; solid wood stickers Surface furniture, that is, the base material is made of solid wood sawn wood or solid wood plate, and the solid wood veneer or veneer (wood veneer) furniture is overlaid on the surface. There is no such thing as "100% solid wood", "raw wood" and "pure solid wood" in the standard. Shen Jiemei, secretary general of the Fujian Furniture Association, said that the phenomenon of the solid wood furniture market is confusing, mainly because the sellers recommend their own furniture products for the benefit of consumers. At the same time, some unscrupulous merchants changed the concept and promoted “wood furniture†as “solid wood furniture†to consumers under the premise that consumers did not understand the new standard. GUANGZHOU SUNPLUS TECHNOLOGY CO.,LTD , https://www.sunplussandpaper.com
Recently, the reporter learned from the major furniture stores in Fuzhou that after the annual brand adjustment period, the solid wood furniture brand has increased significantly. At the same time, during the investigation and interview, the reporter also found that with the increase of solid wood brands, many concepts such as "all solid wood", "100% solid wood", "pure solid wood", "raw wood" and so on also began to enter the consumer's field of vision.
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In the second half of the year, most owners began to enter the furniture procurement phase, and furniture began to become one of the protagonists in the home market. In particular, as the public's awareness of decoration has gradually matured, more and more people have begun to pay attention to environmentally friendly products, and solid wood furniture is gradually popular because of its natural materials and low processing.