Suzhou Furniture Fair's southward publicity achieved remarkable results, "Blue Cyclone" swept the four exhibitions in Guangdong

In March of the fireworks, the wind is smooth and the grass is flying. In this season where everything is fighting for spring and full of hope, furniture exhibitions in Dongguan, Shenzhen, Longjiang and Guangzhou have been held one after another. The four exhibitions have different positioning, each with its own focus. Shenzhen Furniture Show focuses on design and leads the industry in trendy fashion; Dongguan Furniture Show focuses on brands, focusing on a group of domestic and foreign first-line furniture brands; Guangzhou Furniture Show exports domestic sales, with more domestic and foreign merchants participating; Relying on the material city, it is famous for small pieces of woodworking machinery. These major furniture exhibitions have their own characteristics and attract many people in the furniture industry. Every March, the Suzhou Furniture Exhibition Organizing Committee organizes delegations to go south to promote at these exhibitions. The intensity is very rare in the industry.

Group photo of volunteers (part)

High requirements and high standards, strengthen promotion and improve exhibition quality

If you describe the famous furniture exhibition in Dongguan with "flying youth and vitality", describe the Shenzhen Furniture Exhibition with "high-end atmosphere and low-key luxury", and the Suzhou Furniture Exhibition is "with thick hair and beautiful colors". After five exhibitions, Suzhou Furniture Fair has been favored by many people in the furniture industry. The number of exhibitors and professional visitors has increased year by year, and the growth rate has doubled. Although the previous achievements are not bad and have caused a lot of repercussions in the industry, Suzhou Furniture Fair people always strictly follow the higher level of exhibition requirements. Reflected in publicity, it is all-round, three-dimensional, multi-channel publicity to comprehensively increase the influence of the exhibition. The Suzhou Furniture Exhibition Organizing Committee is convinced that doing a good job in promotion and promotion is not only responsible for itself, but also for the majority of exhibitors and professional visitors.

The audience read the invitation letter carefully

Unprecedented propaganda, "paratrooper guerrilla" set off a "blue whirlwind"

In this trip to the south, the Suzhou Furniture Fair made a propaganda trend. Following innovative propaganda forms such as "Warm Orange Crossing", "Red Journey", "Blue Storm", "Flagging Guangdong" and "Riding Doctrine", the "paratrooper guerrilla" method was also launched. More than 100 volunteers unified an orange T-shirt, held up a white umbrella on a blue background, and carried a blue promotional bag on their shoulders, just like a paratrooper who walked around the training ground. Landscape. The propaganda was full of creativity and made a lot of eyeballs for Suzhou Furniture Fair, which attracted the attention of many furniture professionals. According to statistics, there are 80,000 copies of publicity folds and 20,000 copies of promotional bags put on several major exhibitions this time. The propaganda effect is also significant, not only in four places the show received a large number of furniture companies and the audience advice, the organizing committee office customer service phones one after another.

Volunteers form a "paratrooper" propaganda team

Meet in June and look forward to witnessing new glory

After six years of tempering, Suzhou Furniture Fair has gradually matured and has become China's most potential furniture fair. The pace of Suzhou Furniture Fair is more firm and confident. The 6th Suzhou Furniture Fair will be held on June 26-29 at the Suzhou International Expo Center. By then, Suzhou Furniture Fair will set a new milestone. Growth and brilliance along the way, looking forward to your common witness!