The concept of chaos selling high-end sanitary ware market still needs to be cautious

Now sanitary ware manufacturers have launched dazzling discount packages with low and low discounts. The low and low prices really make it difficult for consumers to distinguish between good and bad.

Sanitary ware has always been a "fine decoration material" in the home building materials market with noble quality. However, today's sanitary ware manufacturers have launched low and low discount prices; dazzling gift packages; ultra-low prices for limited snap-ups; various combinations of combinations; cash back up to ten thousand yuan, etc., known as " "Luxury bathroom" also appeared in the "ultra-low storm price", well-known, unknown, domestic and foreign bathroom brands involved up to hundreds. The low and low prices have made it difficult for consumers to distinguish between good and bad. According to analysis by industry insiders, if the sanitary ware takes the price route for a long time, it will become a luxury hope to return to the “boutique decoration materials” in the minds of consumers.

Chaos concept selling high-end prices

According to the survey, the top 10 sanitary ware brands in the world have entered China, and these imported products have been produced in China one after another. Purely imported ceramic sanitary wares account for less than 5% of the entire Chinese market. There are still some unknown "international brands", only a Chinese manufacturer has registered abroad, produced in China, shipped to foreign packaging, and returned to domestic sales when it has "noble blood".

Some shop owners introduced the concept of high temperature aseptic to consumers: "The temperature is more than 800 degrees is low-temperature ceramics, and the temperature is 1600 degrees is medium-temperature ceramics. Only when we reach 1800 degrees are high-temperature ceramics." Another shopkeeper claimed, "Our products all reach more than 2800 degrees during firing, and those below this level are not qualified." How many degrees does it reach when it is fired? Is high temperature pottery the best? A dealer revealed that ceramic sanitary ware is mainly divided into first-class products and superior products, and the prices of superior products are two to three times that of first-class products. Because of the profit-driven, the first-class products are described as first-class products when they are sold. The average consumer cannot see the difference between the first-class products and the first-class products at all. They can only rely on the testing equipment or after a period of use. Identify it. Some distributors use the asymmetry of consumer information channels to deceive consumers by subcharging them.

Discounted defective products first raise the original price

40% off, 50% off, 4.5% off. Most sanitary wares in the market have to be discounted, at least 20% off, and sometimes at least 20% off. Is it a real discount or a fake discount? One salesperson said that it was a sample with some flaws; another salesperson said that this model has been discontinued and the style is outdated; a third salesperson also said that it handles inventory without pressure on capital. The words of the three salespeople are true or false. Customers found in the market that the new models are also available at a discount. And another shopkeeper told the truth: "Who is still subject to the target price now, generally discounted on the list price. We discounted 40%." Some people asked: "Then why the price is so high, standard Isn't the price better? "The shopkeeper felt helpless." No way, the customer's psychology is to bargain. "

In addition to discounting in various names, there is also a direct out-of-line price, that is, the original price of a few thousand is now sold for more than 100, and the original price of nearly a thousand yuan is only a few tens of yuan. Such a low price, who does n’t care? However, under the reminder of professionals, the hand reached the inner wall of the drain and felt the reason for the ultra-low price: there was no enamel on the inner wall of the drain. There are so many kinds of promotions now, consumers have to shop around, so it's better to be cautious.