The down trend of the home building materials industry is difficult to control

Recently, China Building Materials Circulation Association released the National Building Materials Household Climate Index (BHI). In December last year, the index was 105.72, a decrease of 4.05% from the previous month and a year-on-year increase of 2.55%. Although there was no double decline, the downward trend was obvious. According to statistics, the annual sales of building materials and homes above designated size was 1.28 trillion yuan, an increase of 16.4% over the 1.1 trillion yuan in 2010, which is related to the rapid expansion of building materials and home stores in 2011. In this regard, Qin Zhanxue, vice president of the China Building Materials Circulation Association, said that the building materials home market in December last year has gradually turned into the off-season, following the weakness of November. However, in 2011, this is the first time that BHI has grown in the off-season, indicating that there has been a tragic experience in the building materials and home furnishing market. All the stores have already done their homework, and started the “off-season” marketing strategy to normalize the holiday promotion. In 2012, the construction of 10 million sets of affordable housing will stimulate the consumption of building materials and household products to a certain extent. However, due to the continuous regulation of real estate, rigid demand will not be accelerated, and the building materials and home market will continue to survive the winter.

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