Many home furnishing companies and shopping malls have opened official Weibo in Beijing ’s Out-of-town Chengcheng, Jinyuan Store and Lize Store, Dongyi Risheng, Kebao Boloni, Stanley, Sofia, Shengxiang Flooring Publish its corporate activities, promotional information, new product releases and other news.
It is understood that Weibo marketing has the following characteristics, low cost, 140 words of information is almost no cost; there are many forms, you can use text, pictures, videos and other ways to display brands and products; spread widely, forwarding is very convenient, one pass Tens and hundreds are spread, forming word-of-mouth communication. You can use it for marketing, customer service, and public relations.
Enterprise marketing experts believe: "Home furnishing companies should make good use of Weibo as a platform for marketing and study the strategy of Weibo marketing carefully, so that they can achieve great communication effects at a small cost. Corporate Weibo was originally a propaganda An image platform of the company has gradually become the company's customer service platform and even a sales platform. Weibo is now the most popular online communication tool and an important communication channel that all companies cannot ignore. "
An expert commented: "Every Weibo user is behind a potential consumer. Weibo marketing is very popular with companies and consumers, and it will surely become a new trend in household consumption."
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