The home market is intensified by the "different industries" and competition intensified

"The home furnishing industry is a very promising industry because the brand is too scattered." Yu Lei mentioned in a conversation with reporters. From the perspective of the furniture industry alone, the furniture industry is a rare blank industry to a certain extent. Although there are many brands in the market but it is messy, there are not a few strong brands combined with a lack of standardization, unlike household appliances and other industries that are beautiful, such as Haier 'S big brands occupy a relatively large market share, while leaving a small piece of cake for other companies to share.

Yu Lei, general manager of Allen Aini Children's Home, revealed on Weibo that Vanke Eslite will enter the furniture market. In the general concept of consumers, the furniture placed in the home belongs to "big items". Just look at the beautiful pictures and do not try to sit down in person. It can not produce a personal feeling that you can trust. The inherent consumer thinking makes the online purchase of furniture worth discussing.

On the evening of April 6, Yu Lei, general manager of Allen Aini Children's Home, revealed that Fanke Eslite will enter the furniture market, and predicts that Fanke may become the first B2C company with a market value of more than 10 billion US dollars. Fanke Eslite started with men's shirts and began to expand its product line in 2009. The current product range covers six categories: men's wear, women's wear, children's wear, shoes, home furnishing and accessories. By the end of 2010, Vanke Eslite had completed the fifth round of financing, and the amount of this round exceeded 100 million US dollars. This round of financing did not introduce new investors, but was led by previous investors, Lianchuang Chuangyuan, IDG, Saifu, Tiger and other additional investments, which will be used to enhance users' shopping experience, expand market share, and speed up logistics warehousing. Construction, increase product research and development, IT technology construction and talent reserve.

Chen Nian, the founder and CEO of Vanke Eslite, also said publicly that he will open a public offering in the NASDAQ market in the future, but did not disclose the IPO schedule and the amount of funds raised. As early as March 28, Chen Nian told the media that Vanke has passed the point of life and death, and the scale will be the same as that of Amazon, achieving a scale of 100 billion. Recently, Yu Lei, general manager of Alan Aini Children's Home, revealed on Weibo that Vanke Eslite will enter the furniture market, which has triggered a heated discussion in the home furnishing industry.

In fact, in addition to Vanke Eslite, Midea, Haier and other manufacturing giants have also expressed their willingness to fully enter the home furnishing industry. This year Midea will focus on the overall cabinet and kitchen accessory market, and will enter the field of interior products such as overall bathroom and wardrobe, bookcases, shoe cabinets, etc. in 2012. Midea is expected to reach 1.8 billion to 2 billion yuan in sales of household products by 2015, and its goal is to enter the "top three" of the overall household industry. Some time ago, there were rumors that after the official resignation of Gome Chen Xiao, a household goods chain company was established, mainly engaged in the retail and trade of household goods and accessories, and will sell household accessories and supplies through joint ventures and cooperation with related enterprises. Contribute to this topic. As the saying goes, you are the champion, you do n’t need to be broad, you just want to be professional. Only by being a real expert in an industry can you have a chance to occupy more market share. Now that the market is fiercely competitive, companies need to be versatile and innovative in their original fields. To be more professional and meticulous, they also need to constantly expand their industry reach. Diversify enterprises and seize more market share.

"The home furnishing industry is a very promising industry because the brand is too scattered." Yu Lei mentioned in a conversation with reporters. From the perspective of the furniture industry alone, the furniture industry is a rare blank industry to a certain extent. Although there are many brands in the market but it is messy, there are not a few strong brands combined with a lack of standardization, unlike household appliances and other industries that are beautiful, such as Haier 'S big brands occupy a relatively large market share, while leaving a small piece of cake for other companies to share. In such a big situation, many small businesses are bound to breathe hard and walk hard. The furniture industry has a relatively large average living space and is more likely to seize the market. Furthermore, the technical requirements of the home furnishing industry are relatively low. Many companies in other fields often go to industries that are similar or relatively simple.