The "money" of the door and window market is huge and the development of the door industry should be one step ahead

Although China's door and window industry is currently experiencing low labor productivity, weak R&D capabilities, and inconspicuous unique advantages, the appearance of similar products and mimicry of operations and vicious competition are more prominent. However, in the long run, the door and window industry in China still has huge money.

The door and window market still has a large potential market. According to a rough calculation, China’s annual housing construction area is approximately 1.5 billion to 2 billion square meters. Based on the ratio, the area of ​​the gate accounts for approximately 10%, wooden doors account for approximately two-thirds, and there will be 100 million square meters annually. Meter's wooden door potential market space. Experts in the wood industry believe that although there are many problems in the doors and windows industry and the uneven level of the company's level, with the continuous development and improvement of the market, industry-related organizations are fully involved in the introduction of more powerful policies, the market potential of the doors and windows industry Will be highlighted.

Of course, if you want to develop and grow in a good situation, companies themselves must also work hard to make preparations. In the face of the reality of competition, the industry will usher in a situation of reshuffling. At this time, all doors and windows companies will also re-examine their own corporate development path, and take the road of specialization and standardization is inevitable.

Door and window business development should be the first step to deal with how to reshuffling and find the right business for their own business? Standard Wisdom Wood believes that first of all, it is necessary to seize the customer's consumer psychology, meet the customer's needs, dispel the customer's concern for after-sales service, factory production and participation in the full service, more professional home improvement, is a new idea in the industry, The new strategy; and to ensure that the five "unification": the integration of wooden doors, home improvement, furniture materials; overall home color with a unified; high standards, high quality unification; overall home after-sales service uniform; overall home design style unity.

Looking at the current window and door industry, companies are striving to display various marketing planning methods and pursue the benefits of high-end brands. If there is no strong product quality and perfect after-sales service to protect, it will eventually be eliminated by the market, so the doors and windows enterprises still have to lay a good foundation, grasp production and quality.