In recent years, Zhouxiang Town in Cixi has implemented industrial clusters and transformation development strategies, forming a pattern of economic development with private economy as the main body. At present, the town has more than 3,500 various types of enterprises, 25 enterprises with an annual output value exceeding 100 million yuan, and 8 state-level high-tech enterprises. The three major industrial agglomeration blocks “Zhenxi, Zhendong, and Zhenbei†have been established, forming “ The five pillar industries of household appliances, mechanical bearings, non-woven chemical fiber, snack foods, cultural and sports goods have become the world's largest poker production base and the country's largest drinking fountain and iron production base. So far, the town has owned 14 national brands, including one famous brand in China, 11 well-known trademarks in China, and 2 famous Chinese export brands; more than 30 provincial-level brand-name products and famous brands. Not long ago, Zhouxiang Town was also named as “Ten Great Town Model Towns in Zhejiang Province for the Implementation of Brand Strategyâ€, and is the only town in Ningbo that won this honor. This year, the town party committee, government, and industry and commerce departments established the brand building work in order to further guide, encourage, and support enterprises in registering trademarks, using trademarks, and protecting trademarks to create a brand-name atmosphere of “small enterprises have brands and large enterprises create famous brandsâ€. Guidance station. It is understood that the guidance station mainly promotes trademark and brand construction laws and regulations to the enterprises in the area, inspires the enthusiasm of the enterprises to create brand, clears the thinking of brand creation, conducts research according to the industry characteristics of the company and the current status of the brand, and provides customized assistance and assistance for the enterprises. The company implements the long-term brand development plan. This year, the town has already declared 3 well-known trademarks, 2 well-known trademarks in Ningbo, and 7 famous trademarks in Cixi. These days, many large-scale enterprises in Zhouxiang Town of Cixi have obtained a "Trademark Brand Development Proposal", which is printed with the conditions for reporting the well-known trademarks in China and provinces and cities, as well as brand development strategies and recommendations, etc. With a book in hand, trademark declarations and planning are just as easy to understand. This is one of the specific service contents of the newly established Zhou Xiangzhen brand building work guidance station. As the Cixi bearing industry that Cixi is proud of, it has a brand building guidebook, and there will be a big change in the future development path. Recently, the main raw material steel for bearings has fluctuated twice per week, and the product price has been adjusted frequently. At most once a month, such “asymmetrical†price factors make some small and medium-sized bearing companies passively wait and see, it is difficult to start, and lose market opportunities. Experts in the industry in-depth analysis of the current situation facing the Cixi bearing industry pointed out that at present the product structure of most bearing enterprises in Cixi City still stays in the middle and low, as soon as possible to adjust the product structure, to avoid vicious competition, kill each other, has not waited. The "bearing kingdom" faces new choices. Overall, the market capacity of medium and low-end bearings is still expanding. In recent years, Cixi has continued to show a trend of investment spread. Currently, there are four or five hundred manufacturers, distributed in the towns (streets) of the city, but this expansion and the country The collision of similar trends in the range will inevitably lead to a dispute over the market. The middle and low bearing market is full of smoke, intense fighting, and limited market space. It is understood that China's total annual export volume of such products is about 2 billion US dollars, only half of the world's leading bearing brand sales. This shows that only the development of high-grade bearings will have unlimited market space. Therefore, it is necessary to build a brand. Cixi Bearing Block Industrial Group from small to large, from weak to strong, mainly driven by leading companies. In the middle and late 1990s, Cixi bearing production base represented by Xiangshidi Village produced “cracking phenomenonâ€, some backbones of “Cixi Bearing†and “Huanchi Bearing†were separated from enterprises, and more than 300 bearings were successively founded. Private enterprise. Through fissile system innovation, the first round of industry expansion was triggered. The bearing industry is a permanent industry. Cixi City is the country's largest micro bearing production and export base with an annual output value of 4 billion yuan. In the process of building an advanced manufacturing base, the Cixi bearing industry is bound to usher in new opportunities for development and achieve new growth in participating in global competition.
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