Experiential Marketing "Thaw" Hardware Product Market Competition

Experiential marketing is a way of thinking about how to re-define and design marketing in terms of consumers' senses, emotions, thoughts, actions, and connections. As a new marketing method, it has gradually penetrated into any corner of the sales market and is becoming the fastest selling channel.

Nowadays, consumers have learned to face the colorful sales promotion. When they choose products, they will not simply listen to the salesman's one-sided words, and they are more inclined to experience the sensory experience. In the era of total customer experience, not only does it require deep and comprehensive understanding of the user, but it also condenses the full range of user experience and respect at the product level, so that the experience is respected, understood and considered.

The author believes that hardware companies can learn to use experiential marketing when selling products in the off-season and festivals. Allow customers to participate in the sales process, experience the functionality of the product, and compare the advantages of different products. In this way, until the end, customers do not have to spend too much time talking about our products.

The impact of experiential marketing on hardware

Experiential marketing is very important for the hardware industry. As a market with a low market concentration, the brand's communication experience is the top priority for sales; at the same time, due to the low concentration of the market, the hardware company’s overwhelming mass media’s indiscriminate bombardment results in a return on advertising. It is much lower than fast-moving consumer goods. Hardware's target customers generate less impulsive consumer behavior. Therefore, the terminal's brand environment is related to the increase or decrease of shopping guides. To be sure, no hardware company's bosses don't care about the terminal and don't care about the terminal's brand experience.

For the hardware industry, what is a real brand experience? Is the sign design good or bad? Is the store luxuriously decorated? Or is it garbled to create a museum of art, so that consumers look like flowers in a foggy mood? Experiential Marketing, in the final analysis, is the terminal victory. Paying attention to store design is one aspect. In addition, we cannot abandon the sales direct link in the terminal channel.

Experiential Marketing Integrates Hardware Sales

From the point of view of sales, experiential marketing can be understood as the trial of the apparel industry, the trial of the skin care industry, and the trial of the food industry. As long as hardware sellers are fully mobilizing consumers during the product sales process, Sensory is the successful integration of experiential marketing in the sales process.

Case: Everyone has a personal experience when shopping in supermarkets. The author went to the supermarket a few days ago to buy a soya-bean milk machine. The promoter of a certain brand gave me the opportunity to open the soya-bean milk machine. It suddenly attracted my vision. In the process, she actually demonstrated the advantages of the product, and she directly gave me the advantage. A cup of soy milk, let me taste, and then tell me, soymilk no net, but played very fine, and you can also use the filter to filter a cup and try again, she went on to describe it as the finest filter on the market, and filter Some bean dregs were dropped, and when tasted, the taste was not the same. Perhaps this link is just the author's own feeling, but that filter will make me believe that it is indeed different. Here, the sensory experience is added. Next, the average consumer will ask doubts. Naturally, she can introduce the features and advantages of the product and achieve the purpose of sales.

Selling products is a principle, hardware sales can also learn from the soya-bean milk machine sales personnel learn from the sale of products, improve sales performance.

In 2010, when it came to an end, the sales boom of Christmas and New Year's Day will once again set off a product promotion storm. Behind all kinds of marketing methods, experiential marketing naturally becomes a marketing tool for merchants. Hardware companies use experiential marketing methods to sell their products. Naturally, in the winter, the products will be sold out on the New Year's Day.