Hardware industry promotion "big speed" is popular or cloud?

"I have to close my house on New Year's Day and I want to take advantage of the renovations of the year ago. At present, I have seen the 'speedy renovation service' - 18 days to finish the renovation. Is this credible?" This is a question that Wang Wang, who lives in Yuhang District, has been thinking about. . With the Spring Festival approaching, the general hardware and electromechanical companies have begun to "speed up" in marketing strategy, and many users began to discuss: "Is this popular or a cloud?"

According to the notice of the General Office of the State Council on certain 2011 holiday arrangements, the Spring Festival holiday period for 2011 is February 2 (Lunar New Year's Eve) to 8th. That is, one month after New Year's Day, we will welcome a 7-day holiday. Long vacation.

Into the streets, many hardware and electronic machinery companies have launched fierce competition between each other, and are suspected of "big speed", indeed 30 days this figure for the hardware industry, is the "gold nine silver ten" after a gold period.

18 days hardware building speed renovation

Recently, Shichuang Decor launched the "18-day Super Quick-Loading" business, which costs 38,800 yuan to complete a complete 80-square-metre empty house, complete bathroom, kitchen, floor, interior doors and walls.

This made many hardware decoration owners shout surprise, have explored its "speed" feasibility.

It is understood that the “18-day super fast-loading” project is based on effective working days, and works 11 hours per day; the house type covers an area of ​​80 square meters per floor; the unit area increases by 20 square meters per day and the duration increases by 1 day.

Of course, experts also reminded the people who are worried about the renovation, do not blindly catch the work, such as the recent weather is relatively cold, such as the wall scraping putty must be completely dry, or after the completion of the latex paint wall prone to cracking and other issues. In winter, sand may contain ice cubes. Carefully sifting and mixing the mortar must be used in accordance with the engineering process.

Hardware stores cross-year special spell fight spike

Citizens who want to buy household appliances now have new ways to grab goods. For example, Gome recently launched a low-price spike campaign. Just go to Gome's official website and you can participate in the "secondary killing of the US dollar vouchers" event. It is naturally favored by the general public.

At the same time, a manager of the Gome TV Tower Store also suggested that consumers should be rational consumers. At the same time, they should also pay attention to the product's price/performance ratio.

Some people who hold a wait-and-see attitude also believe that, in fact, the sales force is still the same as in previous years, changing the soup and not changing drugs, but changing the publicity model only, whether it can bring actual discounts to consumers is still unknown, if it appears to be bought in previous years After the discount price of hardware products is higher than the original price, then the promotion of the "big speed" is just a cloud.

Hardware online shopping distribution rushed to speed

"The goods from Shanghai to Hangzhou haven't been shipped to us for a week. It's so ignorant." Mr. Zhang, a white-collar worker who likes to shop online, recently hated the speed of logistics at the end of the year. Taobao sellers are also often too busy with delays in shipments.

At this time, many hardware stores, especially hardware industry B2C platform began to speed up the introduction of "up to date", "time delivery" and other services.

Many experts bluntly stated that the focus of online shopping competition has begun to shift from price competition to distribution services, and logistics will be the focus of the next round of competition in the online hardware retail industry.

Of course, for these hardware industry B2C platforms, high-efficiency logistics distribution speed must have a sound logistics and distribution system as a support. Self-built logistics must have strong prior investment to show its competitiveness. "Quickly" is only a cloud.