Due to the slowdown of the overall domestic economic growth, the slow recovery of overseas economies, and the persistence of real estate control and the withdrawal of existing home appliance stimulus policies, China's home appliance market will show an overall downward trend, but with the country’s total of 26.5 billion yuan, the energy-saving products will benefit the people. "It is expected that the sales of 5%-10% of the home appliance market will increase year-on-year, and in August, home appliance manufacturers invariably consider high-end as a breakthrough in the rescue of the market."
Different from the policy of home appliances to the countryside, the promotion of this event focuses on the promotion of high-end products of the first and second levels of energy efficiency, which can effectively relieve the pressure and resistance of high-end products in the initial stage of promotion, enhance the enthusiasm of consumers to purchase, and can continue to pull High-end product market share. According to Zhu Jun, deputy secretary-general of the China Household Electrical Appliances Association, with the gradual increase in the income level of Chinese residents, consumer demand for high technology, intelligence, energy conservation and environmental protection is gradually heating up. Although in the short term, the possibility of substantial growth in China's home appliance industry is no longer possible. , but high-end home appliances will still maintain rapid growth.
Suning, Gome and other enterprises as domestic domestic appliance retail giants have already involved in the e-commerce industry and have gradually placed emphasis on it. At the same time, consumer demand for high-end home appliances has also directly affected the trend of home appliance e-commerce. Many foreign high-end home appliance companies have started to engage in e-commerce and open up domestic The market, coupled with the aggressive push of the O2O model, has created a good environment for home appliance e-commerce and has made it easier for consumers to purchase.
Well-known e-commerce service company Xingda Cinda said: The Internet has taken full product information, e-commerce development so far, consumers are quite mature, rational; domestic demand for home appliances is no longer at the grassroots level, high-end home appliances is the inevitable development of demand , Xing Changxinda has already begun cooperation with foreign high-end home appliance brands, and can clearly feel the change in consumer attitudes. Proficiency is not the accumulation of the number of service objects, but the accumulation of quality, the perfect balance of business needs, consumer appeal is the most direct embodiment of Xingdaxinda service quality. In the high-end home appliance electricity supplier development plan, Xingchangxinda hopes to discover High-end home appliances are more connected to the "local gas" feature, to meet the unique needs of different consumers, and seek long-term reciprocity.
The development of the household appliance industry bottleneck, testing the development plan and foresight of the derivative industry, home appliance industry from the beginning to the next big london gradually evolved into e-commerce as the most important factor, high-end home appliances e-commerce popular is the opportunity is even more challenging, how to find more high-end home appliances and consumption The point of convergence between the two will become the top priority for sales activities!
