National furniture industry changes, Foshan furniture changes

" There is no shortage of market, there is no shortage of wood, and there is no shortage of land and labor. If we do not come here to invest, it is likely that others will get ahead. " On August 18 , the president of Foshan Furniture Association Zuo Naiqiang was invited to participate in Kunming Songyang Qiu He, Secretary of the Kunming Municipal Party Committee, hurried to the scene to lay the foundation stone laying ceremony for the Wanmu International Furniture Industrial Park in Yanglin Industrial Park, County

The night before, at the banquet hosted by the Kunming Municipal Government receiving more than 50 furniture entrepreneurs from Foshan, Qiu He faced the entrepreneurs and his party and conducted a 45- minute unpublished " promotion " of Kunming.

" What are the advantages of Kunming compared with Shenzhen, Shanghai and other cities? Kunming will develop into a bridgehead for Southeast Asia in the next five years. The new airport, light rail and subway are under construction. " Zuo Naiqiang said that the proportion of urbanization in Yunnan is not By 30% , Kunming's urbanization process will be extremely rapid in the future, which will bring opportunities for Foshan furniture companies.

The collective inspection of Foshan furniture enterprises in Kunming revealed the land bottleneck encountered by the current development of the furniture industry in Foshan and the " going out " strategic choices made in the face of the rise of Sichuan, Jiangsu and Zhejiang furniture companies.

Furniture companies make big rush to find new space

Foshan furniture companies are looking for " habitat " throughout the country, the main reason is the lack of local land resources. According to the statistics of Foshan Furniture Association, there are 6,000 furniture companies in Foshan. Mainly concentrated in Shunde Longjiang and Lecong and Nanhai. Shunde Furniture, who came from a small workshop, wanted to further expand its scale after it became bigger. The big problem it encountered was that the land resources could not be satisfied.

" Don't say how expensive is an acre of land, even if you have money, you can't buy it! " Said the Shunde furniture boss who participated in the survey. Although all supporting resources can be found within two hours of making furniture in Shunde, the land is the most difficult begging.

After reading the Kunming Yanglin Wanmu International Furniture Industrial Park, Zuo Naiqiang, President of the Foshan Furniture Association, also lamented that furniture is one of the traditional industries supported by the Foshan Municipal Government, but so far there is no special furniture industrial park in Foshan. " We have roughly counted that the average area of ​​a factory in a Longjiang furniture enterprise is less than one acre. " Zuo Naiqiang said, why Foshan furniture is not big, except for its own family management and other reasons, the lack of land has also become a constraint An important factor for its continued development.

Industrial change forces companies to attack

Another factor that prompted Foshan's furniture industry to seek outward shifts was the radical change in the domestic furniture industry. It is understood that in recent years, Sichuan furniture, Jiangsu, Zhejiang and North China furniture have sprung up, which is inseparable from the local government's support for the furniture industry's land resources. For example, Zhejiang ( Haining ) Carson Group has a production base of 1.3 million square meters, and Chengdu Quanyou Furniture Company also has a production base of more than 50,000 square meters in Chongzhou.

Relying on the second- and third-tier markets, the " Chuanjun " represented by Quanyou quickly " surrounded " first-tier cities. Furniture in Jiangsu and Zhejiang covers three grades of low, middle and high, and it is quite influential in Jiangsu, Zhejiang and central China.

China's furniture industry has formed a " three-legged " structure in Foshan, Sichuan, Jiangsu and Zhejiang, and competition is intensifying. " Going out " to inspect the market, establish channels, and find production bases for layout has become the common idea of ​​many Foshan furniture companies.

Feng Yaoxiang, a company in Foshan, pointed out that there are many small enterprises in Foshan's furniture enterprises, but there is a lack of advantages in brand and production capacity in the face of competition from companies in other regions. Now the third-generation managers of Foshan furniture companies want to go out and seek breakthroughs in industry chain integration and branding.

Zuo Naiqiang believes that if Foshan furniture wants to participate in the future market competition, it must go out of Foshan, transfer production links in places where land and labor resources have advantages, and seek a national layout. " Thirty percent of the quality of furniture is determined by equipment, and 70 percent is determined by subsequent manual operations. " He believes that the furniture industry is not like home appliances, where large-scale production can be achieved after the installation of machinery equipment and production lines. The furniture industry requires labor intensity and scale to reduce costs.

Zuo Naiqiang said that Kunming, Yunnan faces Southeast Asia, with low land and labor costs, and rich upstream timber resources, which is suitable for some furniture companies in Foshan to settle in. Kunming will be built into a new Southeast Asia central city in 3 to 5 years, and it is likely to become the next Foshan furniture gathering place.

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