Uncovering the development secrets of the "forced" training veil of furniture enterprises

Training refers to modern information-based processes such as goal planning, knowledge and information transfer, skillful drills, homework evaluation, results exchange announcements, etc. in order to achieve unified scientific and technical specifications and standardized operations, allowing employees to pass certain education and training Technical means to achieve the desired level of improvement goals.

The above is the explanation of the training in the Chinese Dictionary. For the furniture industry, the term "training" is no stranger: almost every furniture company ’s annual plan will specifically prepare special funds for "enterprise training", and "pull" the distribution at a fixed time. Businessmen and shopping guides go to the factory to learn. Even if it has become a routine "public business" for furniture companies every year, what exactly is "furniture enterprise training"? I believe this question will definitely make many furniture companies unable to answer it.

Shenzhen Renhao Furniture Co., Ltd. has been training its shopping guides recently. According to You Yiyun, who is in charge of the brand department, the training of Renhao Furniture is mainly for new stores. It is divided into dealer training and shopping guide training. Generally, the brand department provides guidance, combining corporate culture and marketing. Skills, etc., organize everyone to learn related aspects. Although there are several training sessions every year, she still regrets that "only 60% of the employees may benefit from it."

How often does the furniture enterprise training questionnaire conduct training?

In the survey of the status of furniture enterprise training conducted online, the middle and low-level personnel of the enterprise have become the main objects of training for each enterprise. Although about 40% of the enterprises conduct training every other month, more than 60% of the enterprises are still None of the surveyed companies set up a special training department, but only rely on the personnel or administrative department of the company to conduct relevant training; the training content is almost the same, all will involve marketing skills, team awareness, service awareness, etc .; more than 50% The company believes that although the training is conducted every year, the results can be quite limited.

Misunderstanding of furniture enterprise training

The increasing popularity of the furniture market has also allowed more and more non-professionals to join the industry. Therefore, whether it is a dealer or a shopping guide, there is a mixed situation, and this has a negative impact on the sales of furniture that determines the quality of stores and shopping guides. So, for most companies. "Training" is almost "forced" by the market and is conducted involuntarily.

The content of enterprise training in the furniture enterprise training questionnaire

Mr. Li Jianping, the director of Shenzhen Juhe Marketing Planning Organization, believes that many companies regard training as a strong needle, and the expectations are too high and do not continue; especially in the training of terminal dealers, they follow more than they need. At present, most of the courses of professional training institutions are common and common knowledge content, which is not very strong for the professional characteristics of the furniture industry, and does not play much role in actual work. However, the training held concurrently by the personnel department of the furniture company is not guaranteed in terms of personnel, funding, facilities, and curriculum updates.

Therefore, the current furniture "training" is better said to be "dealer and shopping guide mobilization meeting": make one or two beautiful speeches, engage in outdoor activities, visit the factory, write another experience, the training is over . And this can be imagined.

The truth about corporate training

So, how should furniture companies do training? Zeng Xuhui, chairman of Yuting Furniture, believes that what is important is not to teach dealers or shopping guides what to do, but to see their specific implementation, and then make corresponding supervision and guidance based on the specific implementation, so-called "supervision". The supervision must be done frequently and continuously so that the enterprise can really benefit.

Li Jianping also suggested that companies should achieve targeted cooperation with external professional training institutions for a long time. Both parties must formulate relevant training plans according to the actual situation and for the crowd. This training plan must have a continuity. Do a basic job well.

The market is constantly evolving, so no matter how good an enterprise is, there will always be some problems due to the changing industry. If there is no way to change it, we can only face it squarely, instead of facing it passively after "forcing Liangshan". At the same time, the training should diagnose the root cause of the problem from the systemic perspective of the enterprise, and it should be adapted to the "enterprise" and carried on with perseverance. Corporate training is not only training dealers and shopping guides, but in the final analysis, it is also training the competitiveness of the enterprise itself; only when the competitiveness is strong and continuous efforts to improve their own enterprises, can the industry reshuffle and break through, Build your own "kingdom".