After the launch of the “Lu Ke†brand and the completion of millet crowdfunding, the company’s Smart Door Locks won the lead by Baidu Ventures (BV) in September this year. Xiaomi, Shunwei Capital, Shuanghu Capital and other institutions followed the investment. Nearly 100 million yuan in round C financing, it became the first smart door lock company to obtain C round of financing. This round of financing will be mainly used to consolidate the B-side market business, open up the C-end market business, strengthen the R&D system, optimize the supply chain and channels, and increase market investment. Yunding Technology was established in 2014 and has obtained four rounds of financing within three years. Investors include industrial capitals such as Hongxing Meikailong, Harvest Investment, Fosun, Lenovo Star, Evergreen Evergreen and other famous venture capital institutions. The company's products are mainly centered on smart home security. It owns two brands, Loock and Yunding, targeting the home market and apartment market respectively. The Loock brand has various smart home security products such as Touch, Fingerprint, Number, Monitor, and Bell. The Yunding brand has products such as apartment smart door locks, smart meters, smart water meters, and apartment intelligence management SaaS services based on the above products. Compared to 2014 when Yunding Technology was founded, the smart door lock industry has undergone significant changes: sales of smart door locks have increased significantly, and consumer demand at the C-side has begun to show up. In order to comply with this industry trend, Yunding Technology has made corresponding countermeasures: While consolidating the B-side condominium market, it actively expanded the C-side market, launched the home market brand “Loock. Lukeâ€, joined the Xiaomi ecological chain, and enhanced online user acquisition capabilities. At the end of 2016, Yunding Technology launched the home market brand "Loock." and in March 2017, it launched a new smart door lock named LoockTouch, which focuses on security, quick unlocking and other selling points, focusing on creating "smart door locks". iPhone's brand image. On October 19 of this year, Yunding officially launched the new product Lujia Smart Lock Classic that is cooperating with Xiaomi in the millet crowdfunding, and the crowdfunded price was RMB1699. As the first and the only smart door lock to hit the millet crowdfunding, in addition to the industry's unique patented concentric fingerprint handle, built-in Mijia custom security chip, the product's main advantage of security and convenience, on-line It sold 5,000 units in 4 hours and raised nearly 10 million yuan, becoming the first explosive product in the domestic C-side smart door lock market. It is precisely because of the dual reasons of mature industry and mature market that it has given new opportunities to domestic manufacturers. Industry: With the smart phone industry gradually becoming saturated, smart door lock industry has been able to attract more high-quality talents; smart phone large orders, ripening the industrial chain such as fingerprint recognition, Bluetooth chip, also pulled down the price, smart The lock industry has benefited. In the market, the dividends of consumer upgrades have spread to the smart door lock market. People have begun to pay attention to the security, ease of use, and even aesthetics of door locks, and are willing to pay a premium for this; the demand for the domestic apartment market has also boosted the smart door market. The need for locks. Under various favorable factors, the domestic smart door lock market began to develop rapidly. Start-up companies in this field not only ushered in new opportunities for business development, but also ushered in a new focus on capital.
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