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Market will show an upward trend at the end of the year
Affected by many factors such as the new policy of macro-control of national real estate and the suspension of construction of some projects during the Shanghai World Expo, the entire building materials industry in Shanghai has been affected to varying degrees. However, this year, the development of the Shanghai stone market is relatively stable.
After the end of the World Expo in the second half of the year, the building materials market will show an upward trend in the first half of next year, and sales will become better and better. In order to better develop in the fierce market, we must focus on the needs of consumers, from the shopping environment, brand quality, after-sales service and health and environmental protection. In addition, the stone brand will also strengthen the close cooperation between home improvement companies, tooling companies and designers, and carry out various trainings for the company's sales staff and showroom sales staff to improve their quality and business level. One of the "winning magic weapons."
Industry reshuffle will speed up
From the perspective of the big environment, there will be some pressure on the stone industry this year. Many merchants feel that they have entered the off-season in May this year. It has come earlier than the off-season in previous years, which has caused us to ponder. In response to the ever-changing market, we seek new breakthroughs based on the needs of our customers, do a good job in market positioning, and “multiple blossoms†in terms of terminal sales, engineering sales, and designer channels to ensure that sales continue to grow. It is expected that there will be more room for release in the second half of the year, especially in September-December. As consumers increasingly agree with branded products, they also create a certain market space for high-end brand products. In the second half of the year, the sales share of some well-known brand products will increase, and the speed of industry shuffling will also increase. The sooner.
Brand competition will be more obvious
Since the stone industry entered 2010, there has not been an expected sales season, and the sales growth is not very obvious. The traditional “May 1†sales activity period is not good this year. After entering the second quarter, due to the adjustment of the national real estate policy, the sale of building stone was affected. However, with the launch of “Jin Shiâ€, it is expected that the real estate market will pick up rapidly at the end of August, and the entire stone industry sales will also show new vitality.
Today's consumers are more sensible when purchasing products, and products that are healthy, environmentally friendly, and naturally style are more popular with the market.
In the second half of the year, as the competition of stone brands becomes more and more fierce, we need to grasp the resources in our hands and use them effectively, which will greatly help the expansion of channel sales. In addition, channel upgrades are also a must for long-term development.
Since entering June and July, the stone market has also entered the traditional off-season. Despite the constraints of many factors, the market outlook is not clear, but many businesses are still full of confidence in the second half, and the uncertainty of the market environment has caused many businesses to worry a little more. Then, how will the stone market in the second half of the year develop? The countertops are in the new route of stone brand, and many cabinet companies are also sitting on the countertop price trend.