Various products of Bathroom Faucet, providing product images and basic parameters with each Bathroom Faucet and Bathroom Faucet Leaking; We are a professional Chinese manufacturer of Bathroom Faucet, and look forward to your cooperation!
Kitchen Faucet ,Bathroom,Basin Faucet Guangdong Huayou Hardware Products Co.,Ltd , https://www.gdhuayouhardware.com
1. “Cultivate channelsâ€. First of all, the market capacity of the third and fourth-tier markets l is very limited, and it is not suitable for coexistence of multiple dealers. If you overestimate the market capacity, blindly add a number of dealers, perhaps in the initial increase of dealers, the market's volume can indeed increase a little, but after rising to a higher value, perhaps the sales curve will be flat The trend of the line or the downward trend is contrary to the original intention of adding dealers, and the most terrible malicious price may be uncontrollable. This also runs counter to the view of manufacturers "cultivating the market."
2, step by step for the camp. In terms of expanding the market in the third and fourth grades, the manufacturers are also following the strategy of step by step, in accordance with the existing channel management model. The advantage of this is that the big brand manufacturers have formulated a very comprehensive and macro-strategic strategy to maintain the coherence of the channel strategies of the primary and secondary markets and the third- and fourth-tier markets, and to show the big strategies of large manufacturers. However, for the third- and fourth-tier markets, any brand, regardless of its brand awareness in the primary and secondary markets, is equally unfamiliar to this market. Therefore, when entering a new market, new brands or big brands are mentioned. From the perspective of market awareness, they are basically at the same starting line.
3. Dig deeper. Faced with fierce competition in first- and second-tier cities and the increasing saturation of certain product markets, deep and broad third- and fourth-tier markets are indeed the only way for future development. However, compared with the fierce competition in the primary and secondary markets, The input-output ratio of the four-tier market will undoubtedly need to be carefully considered. What's more, the imbalance in the development of domestic regional markets is very prominent. Consumption habits, brand tendencies and even customs and customs vary greatly. These all increase the risk of manufacturers' investment: just simply copying the successful experience in the primary and secondary markets will inevitably lead to strategies. There is no target; to develop differentiated products and marketing strategies for the characteristics of each regional market, it is necessary to invest more energy and resources. Without sufficient financial resources to pay tuition fees, it may be difficult to blossom in various regional markets and make contributions.
4. Cultivate the core. The channel distribution system from general agent to core agent is adopted, and the number of agents at all levels is strictly set, and the number of core agents is also strictly limited. Through quantity control, focus on cultivating the distribution and solution capabilities of core channel partners and maximizing the profit of agents.
The development of small cities and towns is the so-called third- and fourth-tier markets in the industry. "Cultivating the market while cultivating the channel" is the common idea of ​​many manufacturers. In the third and fourth grade markets, manufacturers are treated equally to all dealers. Including the price of goods, activity support and many other channel resources are also shared by everyone. Manufacturers only set up one point in each city.